Do you enjoy connecting consumer and shopper insight with brand and commercial decision-making?
Are you confident turning data into compelling stories that influence retailers and internal stakeholders?
Are you looking for a role with broader ownership across brand, category, and insight rather than a narrow support remit?
We’re partnering with a leading food & drink FMCG business to appoint a Category, Brand & Insight Manager – a genuinely hybrid role sitting at the intersection of brand strategy, category growth, and commercial insight.
This position is ideal for someone from a Brand, Category, Insight, or Commercial Sales background who thrives on using insight to shape decisions, influence retailers, and deliver tangible in-market results.
You’ll act as a connector between consumer insight, brand strategy, and commercial execution, working closely with Marketing, Sales, and NPD to unlock sustainable growth across brands and categories.
Key Responsibilities
- Leverage consumer, shopper, and category insight (Nielsen / IRI / Kantar / loyalty data) to identify growth opportunities
- Translate insight into clear, actionable recommendations across range, merchandising, pricing, and promotional strategy
- Develop compelling category and brand stories to influence UK retailers and support customer sell-in
- Partner with Brand and NPD teams to guide innovation, renovation, and activation, ensuring ideas are insight-led and commercially viable
- Work closely with Sales to support joint business planning, commercial proposals, and retailer performance reviews
- Track brand and category performance, turning data into decisions and actions, not just reports
- Act as the voice of the consumer and shopper across the wider business
What We’re Looking For
- Experience within food & drink FMCG is essential
- Background in Brand Management, Category Management, Insight, or Commercial Sales
- Strong hands-on experience with Nielsen / IRI / Kantar or equivalent syndicated data
- Confident influencing retailers and senior internal stakeholders through insight-led storytelling
- Commercially astute, with an understanding of how insight links to P&L, distribution, and rate of sale
- Comfortable working cross-functionally with Marketing, Sales, and NPD
- Motivated by ownership, impact, and seeing ideas land in-market
Why This Role
- A true hybrid role spanning category, brand, and insight
- High visibility with real influence on commercial decisions
- Strong exposure to retailers and in-store execution
- Opportunity to shape how insight is used across the business
- Clear progression into senior commercial, category, or brand leadership
For more information, please contact Alice Redmond.
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