Why this role?
Our client has achieved a £15m ARR run rate entirely through organic growth, without any prior marketing spend.
Now, they are looking for their first product marketing hire to build the engine that takes them to the next level of global scale.
This is a high-ownership role in a profitable, high-growth technology venture where you will have a direct line to the CEO and the freedom to shape the brand’s voice from scratch.
About the company
Our client develops sophisticated, AI-enhanced software designed to streamline complex workflows for top-tier financial and advisory firms.
Their platform is already integral to the operations of global investment groups and leading professional services organisations, supporting a significant volume of annual transaction activity.
Based in London with a presence in other key global markets, they are a high-performing team of approximately 30 people. Following a period of exceptional revenue growth, they are now entering a new chapter of rapid international expansion.
The role
As the first Product Marketing Lead, you will own the positioning and messaging for a highly sophisticated audience. You will be the bridge between a cutting-edge technical product and the decision-makers at blue-chip firms.
What you will be doing:
- Develop the go-to-market narrative that cuts through the noise of the current AI market.
- Drive product launches and feature release messaging to ensure users get maximum value from the platform.
- Build a content engine from the ground up, creating case studies, thought leadership, and executive briefings.
- Deeply understand customer segments and personas to craft messaging that resonates with sophisticated enterprise buyers.
- Partner closely with product and sales teams to create high-quality enablement materials and sales narratives.
What we are looking for
- Experience: At least 5 years in B2B product marketing, ideally within enterprise software, professional services technology, or high-value financial platforms.
- Writing excellence: You have exceptional writing skills and the ability to simplify complex technical concepts into compelling stories.
- AI fluency: You experiment with LLMs and AI tools. You understand the current technological shift and can articulate real-world use cases.
- Commercial mindset: You understand complex sales cycles and how to market to stakeholders with long-term decision processes.
- Personality: Our client values character and energy over corporate formality. You should be someone who builds processes from scratch and enjoys getting their hands dirty.
- Industry curiosity: A genuine interest in the world of high-stakes finance, consultancy, and strategic research.
- First-class benefits: Includes equity, private health insurance, and a gym membership.
- High ownership: A lean startup environment with zero layers of micromanagement.
- Growth: Exceptional performers will have the path to move into a leadership role as the marketing function scales.
- Culture: Regular international team offsites and a supportive, high-trust environment.
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