Marches Ambulance Service (Marches Group Limited)
Location
Office based – Leominster, Herefordshire
Working Pattern
Part-time – 18 hours per week
The successful candidate will agree a regular weekly working pattern (typically three days per week) with the Directors. Once agreed, this will form the employee’s normal working schedule.
Reporting To
Directors
Role Purpose
The Business Development Executive will support the growth of Marches Ambulance Service by identifying new business opportunities and building relationships with organisations that require professional event medical provision.
The role focuses on prospecting, outreach, relationship development and opportunity management, helping introduce Marches Ambulance Service to sports venues, entertainment venues, schools and event organisers across the region.
Over time the role may develop to include proposal preparation and support with event medical planning, providing a pathway to a broader commercial role within the organisation.
About the Organisation
Marches Ambulance Service is a Care Quality Commission (CQC) registered ambulance service rated GOOD, providing professional medical cover for events, venues and organisations across the region.
The organisation delivers services to a wide range of clients including sporting venues, festivals, entertainment events, schools and community organisations.
Demand for regulated and clinically governed event medical services continues to grow and the organisation is seeking to expand its partnerships across venues and institutions.
Key Responsibilities
Business Development and Prospecting
The role will take ownership of identifying and targeting organisations that require event medical provision, with a clear focus on driving new business opportunities. This includes researching venues, institutions, and event organisers to build a strong understanding of the market and proactively uncover demand. The successful candidate will develop and maintain a robust prospect database, ensuring it remains accurate, up to date, and commercially valuable. They will also actively monitor activity within the events and venues sector, identifying emerging opportunities and positioning the organisation ahead of competitors.
Outreach and Lead Generation
A key responsibility will be generating high-quality leads through proactive outreach across multiple channels, including phone, email, and LinkedIn. The candidate will confidently introduce Marches Ambulance Service and articulate its offering in a clear and compelling manner. They will identify and engage with key decision-makers within target organisations, building early-stage relationships and creating opportunities for further engagement. This requires a professional, consistent approach to communication, with a focus on establishing credibility and trust from the outset.
Appointment Setting
The role will involve coordinating and securing meetings between prospective clients and senior leadership, ensuring opportunities are effectively progressed. The candidate will gather initial information on client requirements, enabling informed and tailored discussions at the next stage of the sales process. They will provide a clear and professional introduction to the organisation’s services, setting expectations and positioning the business as a credible and capable provider within the event medical sector.
Opportunity and Pipeline Management
The successful candidate will be responsible for maintaining a structured and well-managed sales pipeline, ensuring all prospects and opportunities are accurately tracked and progressed. This includes recording communications, meetings, and follow-ups to maintain visibility and accountability across the sales process. They will ensure consistent and timely engagement with organisations considering services, keeping opportunities warm and moving them towards conversion while supporting overall business growth objectives.
Proposal and Sales Support
The role will include supporting the end‑to‑end sales process through the preparation of professional proposals and client‑facing information packs, ensuring all materials are accurate, compelling, and aligned to client requirements. The successful candidate will take ownership of following up submitted proposals, maintaining momentum and progressing opportunities through the pipeline. They will also ensure consistent and professional communication with prospective clients throughout the sales cycle, building confidence, addressing queries, and strengthening relationships to maximise conversion rates.
Role Development
As the role evolves, there will be opportunities to broaden responsibilities beyond core business development activity. This may include supporting event medical planning to ensure safe and effective delivery, contributing to venue‑specific risk assessments, and assisting in the development of tailored service proposals for clients. The successful candidate may also play a role in managing and nurturing key client relationships, helping to drive retention, repeat business, and long‑term strategic partnerships.
Salary and Incentives
£26,500 – £31,000 pro rata/ full‑time equivalent depending on experience (based on approximately 18 hours per week).
Commission
The role offers a performance‑driven commission structure, rewarding the successful generation of new business through proactive prospecting, relationship building, and client introductions. Commission is uncapped and directly aligned to the value of contracts secured, providing a clear and scalable earning opportunity for high performers. This is a commercially focused position where individual contribution has a direct impact on both personal earnings and wider business growth. Full details of the commission structure, including thresholds and payment terms, will be outlined during the recruitment process.
Candidate Profile
The ideal candidate will demonstrate strong communication skills, with the confidence to engage and influence new contacts across a range of settings. They will possess sound commercial awareness, understanding how to identify opportunities, position services effectively, and contribute to revenue growth. Highly self‑motivated and organised, they will be capable of managing their own pipeline, prioritising activity, and maintaining momentum without constant supervision. Resilience and persistence are key, with the ability to navigate rejection, maintain professionalism, and consistently drive forward to achieve results.
This role is particularly well suited to individuals with a background in recruitment, event or venue sales, hospitality management, or other customer‑facing commercial roles, where relationship building, target delivery, and client engagement are central to success.
Personal Attributes
The successful candidate will be a proactive and driven individual with a high level of energy and a natural ability to engage with people. They will be confident and personable, able to build rapport quickly and represent the business in a professional and credible manner. Comfortable making outbound calls and initiating new conversations, they will thrive in a target‑driven environment and be motivated by performance, results, and commercial success. A strong interest in the events and venues sector is essential, alongside the ability to identify opportunities, develop relationships, and convert leads into long‑term partnerships. The role requires resilience, self‑motivation, and a forward‑thinking mindset, with a clear focus on delivering growth and strengthening the organisation’s presence within the event medical market.
Strategic Objective of the Role
To support the growth of Marches Ambulance Service by building relationships with organisations requiring professional medical provision and securing new recurring contracts.
Equal opportunities
Marches Group Ltd is committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
We are dedicated to ensuring fair recruitment, selection, and progression processes, and to promoting a working environment that is free from discrimination, harassment, and victimisation. All appointments are made based on merit, skills, and business needs.
We actively encourage applications from individuals of all backgrounds and are committed to making reasonable adjustments throughout the recruitment process and within the workplace to support candidates and employees with disabilities.
At Marches Group, we believe that a diverse workforce drives innovation, strengthens our organisation, and enhances the services we deliver.
Agency Notice
We kindly request that recruitment agencies do not contact us regarding this role. All applications must be made through the advertised process, and we are unable to accept applications or enquiries by telephone.
Closing
We look forward to hearing from the perfect candidate to join #teammarches
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