Head of Digital Marketing

Role:Headof Digital Marketing(Broadwick Spaces& Services)Reportsinto: Marketing DirectorLocation:Canary Wharf,LondonContract Type:Full Time, Permanent (42.5 hours per week)

WhoBroadwickare:

Broadwick is a multifaceted international company with headquarters in London who create, develop,ownandoperatea diverse portfolio of venues, spaces,eventsand experiences.

Broadwick believe in redefining spaces and how people experience music, art,cultureand recreation by breaking down the traditional barriers. Their history and heritageisdeeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester,LandingForty Two, Exhibition London, Control Room Aand Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, boldideasand commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Who Broadwick Spaces are:

Broadwick Spaces is the division responsible for the ownership,managementand operation of a growing portfolio of hybrid venues designed for both cultural and commercial use. These spaces host a broad spectrum of activity, from music shows and fashion events to brand activations, filming,exhibitionsand large-scale corporate gatherings.

Spaces & Stories sits within the division as a specialist agency, focused on venue sales, clientrelationshipsand curating standout events across the portfolio.

Who Broadwick Services are:

Broadwick Services is a diverse collective of businesses, eachcomprisingspecialist teams that excel in their respective fields. With a rich history rooted in supporting some of theeventsindustry’s mosticonic brands and prestigious events, Broadwick Services hasestablisheditself as a leader in delivering top-tier production services, world-class entertainment, talent management, and staffing solutions, along with expertly crafted set fabrication and temporary structures.

Our team:

We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.

Whatwe’relooking for:

The Head of Digital Marketing will lead the digital ecosystem across the Broadwick Spaces and Services portfolio, ensuring every channel is held to a clear commercial standard and digital investment translates directly into qualified leads and revenue.

Paid media is the engine of our leadgenerationand this role carries full strategic and commercial ownership of how that budget is deployed and what it returns. Alongside paid, the role spans SEO, AI search optimisation, website performance, digitalanalyticsand CRM strategy, with accountability for building an infrastructure that supports consistent pipeline flow and long-term commercial growth.

The role also plays an important part in supporting and amplifying the Broadwick brands, ensuring digital channels communicate the distinct identity of each venue and service with consistency and quality across every touchpoint. You will lead a high-performing digital function, working closely with the Marketing Director, Sales teams, and wider Marketing team to align digital activity with commercial priorities across the portfolio.

Whatyou’llbe accountable and responsible for:

Paid Media and Performance

• Lead paid digital media strategy and execution across paid search, paid social and programmatic for both B2B and B2C funnels.
• Own media budget allocation ensuring spend is directly tied to revenue outcomes, with clear ROI and attribution reporting presented to the Marketing Director and key stakeholders.
• Set performance benchmarks, track cost per qualified lead and cost per acquisition across all venues andservices, anddrive continuous improvement in paid media efficiency.
• Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow.
• Build andmaintainalways-on lead capture infrastructure to ensure a consistent flow of qualified leads to the Sales team.
• Manage agency partners and paid media suppliers, ensuring best-in-class execution,innovationand value.

Search,Discoverabilityand Website Performance

• Own the search and discoverability strategy across SEO, AI search optimisation (AEO)and emerging discovery channels, ensuring all venues and services are visible where audiences look and how they look.
• Oversee website performance across the portfolio, using analytics and insight toidentifyand act on opportunities to improve user journeys,conversionand commercial outcomes.
• Provide strategic input and best practice guidance on organic social media as part of the broader digital ecosystem, ensuring organic social activity connects to paid strategy, audience growthobjectivesand overall discoverability.
• Work closely with the Brand Content Marketing Manager to ensure content across organic social channels and newsletters is optimised for digital performance, audience reach and search visibility.
• Monitor emerging platforms,technologiesand AI-driven discovery tools, ensuring the business adapts as new channels become commercially relevant to venue selection and event booking behaviour.
• Ensure venue marketplace listings and event booking platform content are optimised across the portfolio, with a minimum quarterly review and update process.

CRM Strategy and Pipeline Development

• Define the overall CRM and audience development strategy, ensuring it supports revenue growth, client retention and repeat bookings across B2B and B2C audiences.
• Provide strategic direction for the HubSpot CRM programme. Platform ownership,configurationand day-to-day execution sit with the Senior Digital Marketing Manager; this role defines what the platform must deliver commercially, not how it is built.
• Partner with the Sales team on pipeline performance, leadqualityand attribution, ensuring marketing-generated leads are accurately tracked through to enquiry,bookingand revenue.
• Develop targeted programmes toidentifykey corporate accounts and drive repeatbookings, andestablish a cross-selling strategy that promotes complementary venues and services across the portfolio.

Data, Insight& Reporting

• Own the digital performance measurement framework, ensuring all activity is tracked from acquisition through to enquiry,bookingand revenue.
• Build andmaintaindashboards providing clear visibility of pipeline contribution, cost per qualified lead and channel performance across all venues and services.
• Use attribution, testing and insight to continuously improve digital investment decisions and inform wider marketing strategy.
• Ensure GDPR compliance and best-practice data governance across all digital and CRM activity.

Leadership and Collaboration

• Lead and develop the digital marketing function, setting clear direction,prioritiesand performance expectations.
• Act as the senior digital voice within the marketing team, contributing to commercial planning and strategic discussions.
• Work in close partnership with the Creative Studio,Brand ContentMarketing Manager and cluster Marketing Managers to ensure brand excellence translates into digital performance.
• Build strong cross-functional relationships with Sales,Operationsand the wider commercial team.

You’llneedtohave:

• Significant experiencein a senior digital marketing or performance marketing role, with a strongtrack recordmanagingsubstantialpaid media budgets and delivering measurable ROI.
• Deep, hands-onexpertisein paid search, paid social and programmatic advertising across platforms including Google Ads, LinkedIn Ads, MetaAdsand programmatic DSPs.
• Solid understanding of SEO, AI search optimisation (AEO), website performance and how digital discovery is evolving.
• Experience defining CRM strategy with strong working knowledge of HubSpot, including automation,segmentationand pipeline reporting.
• Strong analytical capability with experience building attribution models and dashboards using tools such as Google Analytics 4 or Looker Studio.
• Experience managing agencies and external partners to deliver high-performing digital activity.
• Experience working across both B2B and B2C digital funnels within venue, events,hospitalityor experiential sectors.
• Strong communicationskills with the ability to present complex digital performance data clearly to senior commercial stakeholders.

Nicetohaves:

• Experience managing digital strategy across a multi-venue or multi-brand portfolio.
• Experience aligning brand-led creative with performance marketing activity.
• Understanding of marketing within both B2B and B2C contexts.
• Background in businesses where both cultural programming and corporate sales coexist.

What we offer:

• Discretionary bonus scheme of base salary.
• Paid overtime.
• 27 days paid holiday (plus bank holidays).
• Social events and free tickets to our live events.
• Other discounts including 50% off drinks and 20% off food at Corner Corner.
• Competitive pension plan.
• Employee Assistance Programme (EAP).
• Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
• Training and professional development opportunities.
• An inclusive, collaborative and creative working environment.

At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.

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