Marketing & Communications Director: Growth, Brand & Fan Engagement

Marketing & Communications Director - Luton Town Football Club

About Luton Town Football Club:

Founded in 1885, Luton Town Football Club is one of English football’s most historic clubs, with deep roots in its community and a proud identity at Kenilworth Road. As the club prepares for the next phase of its journey, with the development of the new 25,000-seat Power Court stadium, Luton Town is entering an exciting period of growth and transformation both on and off the pitch.

As part of this next phase, the club is appointing a Marketing & Communications Director to join its Executive Team, supporting how it navigates growth, manages its profile, and delivers against its broader commercial, sporting, and community objectives.

The Impact You'll Make:

Luton Town is looking for a Marketing & Communications Director to lead and develop the club’s marketing, communications, brand, and media strategies, strengthening reputation and deepening fan engagement.

This is a senior leadership role with significant influence. You will set the strategic direction across marketing and communications, ensuring alignment across media, content, and campaign activity.

From long-term planning through to day-to-day delivery, you will stay close to execution, ensuring strategy is translated into clear, consistent, and effective output across the club.

Key Responsibilities:

• Develop and deliver an integrated marketing and communications strategy aligned to the club’s objectives.
• Act as a strategic advisor to the CEO, Board, and Executive Team on communications, reputation, and stakeholder engagement.
• Lead the planning and delivery of integrated campaigns to drive fan engagement and revenue.
• Oversee and evolve the club’s brand identity, ensuring consistency across all platforms.
• Lead media relations and reputation management, including proactive storytelling, press releases, and crisis communications.
• Lead the club’s public relations strategy, overseeing proactive and reactive media engagement across sport, business, and community narratives.
• Build and maintain relationships with media, partners, governing bodies, and supporter groups.
• Lead the MarComms team, including digital content, media relations, PR, Marketing, and CRM, fostering high performance and collaboration.
• Set clear priorities, performance metrics (KPIs), and reporting frameworks across MarComms.
• Provide insight into fan, media, and public sentiment, to support decision-making at senior level.

Your Skills and Experience:

• Significant experience in senior marketing, communications, or MarComms roles, ideally within sports, entertainment, or high-profile consumer environments.
• Track record of developing and delivering strategic communications that enhance engagement and reputation.
• Strong experience in media relations and managing high-profile communications.
• Ability to operate at executive level, advising senior stakeholders and influencing decisions.
• Experience leading and developing teams in a fast-paced environment.
• Strong understanding of digital platforms, audience engagement, and data-led decision making.

How to Apply:

If you are looking for a senior leadership role where you can shape strategy, influence decision-making, and play a visible role in a football club’s next phase of growth, click the apply button to be considered.

The Executives in Sport Group are retained on behalf of Luton Town Football Club to appoint an Marketing & Communications Director. All direct applications and CV's will be forwarded to The Executives in Sport Group.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

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Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.

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