Regional Sales Manager – South Central
Location: Field-based (4–5 days per week) – must be based within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU
Salary: £50-55K basic + uncapped double OTE, company car and excellent benefits package
ABOUT THE ROLE
We are seeking a high-energy Regional Sales Manager to lead commercial growth across the South Central UK region for a global leader in ophthalmic diagnostics. This role is ideal for someone with strong B2B field sales experience, ideally within medical technology or capital equipment, who is ready to thrive in a high-reward, high-performance environment.
The key focus is on developing new business with optical practices and NHS trusts, so we are looking for a true hunter with a creative, consultative approach to building relationships and managing complex sales processes. This is capital sales – so it’s all about value-based conversations, tailored support, and solutions that make a real difference to clinicians and patients.
This is a field-based role, with 4–5 days per week on the road and 1 day per week coordinating sales activity (from home or office as preferred).
KEY REQUIREMENTS
- Must live within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU
- Minimum 2+ years of experience selling high-value products – ideally devices or equipment rather than services or contracts
- Proven business development focus – this is predominantly a new business role and we need someone who thrives on winning and converting new opportunities
- Someone who thinks outside the box, with the creativity and commercial instinct to tailor sales strategies, nurture relationships, and find win-win solutions
- Experience selling into optical practices or private clinics is ideal – but we are also keen to consider talent outside of the traditional medical device profile, especially those with strong B2B field sales skills
- Consultative sales style and excellent presentation, training, and influencing skills
- Comfortable engaging both clinical and non-clinical stakeholders in healthcare environments
- Proficiency with Microsoft Office and CRM systems
- A valid UK driving licence is essential
ROLE RESPONSIBILITIES
- Drive new business acquisition and regional growth, with a focus on capital sales into optical practices and NHS trusts
- Identify and pursue new customer opportunities through research, outreach, and territory planning
- Deliver engaging product demonstrations, tailored training, and in-service support
- Manage the full customer journey – from first contact through to post-installation support
- Support trade shows, marketing campaigns, and product evaluations to build brand visibility
- Provide feedback on market trends, competitor positioning, and regional activity
- Maintain accurate, real-time data in the CRM and adhere to internal reporting processes
REWARDS & PACKAGE
- £50-55K base salary
- Uncapped bonus scheme with realistic potential to earn £50–60K+ in year one
- Company car
- A ahigh-performance, high-reward culture – where excellence is recognised, and ambition is fuelled
- Become part of a globally respected medical technology leader with excellent training, support, and career growth
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