NORTHERN UK SALES REPRESENTATIVE – GIRO, BELL, CAMELBAK & FOX RACING
Revelyst is a collective of makers who design and manufacture performance gear and precision technologies. Our brands — Giro, Bell, Camelbak and Fox Racing — are leaders in cycling and outdoor, delivering premium products to riders and enthusiasts worldwide.
We are looking for a driven, autonomous and results-oriented Sales Representative to manage and grow our business across the Northern United Kingdom.
This is a field-based role requiring strong commercial acumen, relationship-building skills and a passion for the cycling industry. You will spend 4 days per week on the road visiting accounts and 1 day working from home.
If you are passionate about cycling and thrive in a fast-paced, customer-facing sales environment — this opportunity is for you.
The main tasks of the position are:
The Northern UK Sales Representative will be responsible for driving sales growth, managing dealer relationships and strengthening brand presence across the territory.
Sales & Revenue Growth
• Drive sales across Giro, Bell, Camelbak and Fox Racing through proactive outbound selling
• Maximize revenue and achieve sales targets within the assigned territory
• Manage both Pre-Book and At-Once sales cycles through customer visits, calls and email
• Execute seasonal sales campaigns and drive product adoption across accounts
Account Management
• Manage, develop and service a portfolio of accounts across Northern UK
• Build strong, long-term relationships with dealers and key stakeholders
• Maintain consistent, responsive and professional communication with accounts
• Identify growth opportunities based on regional trends and customer needs
Product & Merchandising
• Deliver seasonal range presentations and product training to dealers
• Stay up to date on product developments, market trends and competitor activity
• Identify product opportunities based on inventory, demand and local market insights
• Drive sell-in and sell-through through strong merchandising and planning
Collaboration & Reporting
• Keep the Senior UK & Ireland Country Manager informed of opportunities, risks and support needs
• Actively participate in sales meetings and contribute market insights
• Collaborate with Product, Sales and internal teams to improve commercial performance
Position requirements:
Qualifications:
• 3–5 years of experience in retail, inside sales, customer service or field sales
• Cycling industry experience is essential
• Strong understanding of cycling products, market trends and dealer landscape
• Ability to create and deliver impactful sales and range presentations
• Strong commercial and financial awareness
• Proven ability to negotiate and influence outcomes
• Experience delivering high levels of customer service
• Ability to manage multiple accounts and work autonomously
• Strong communication skills (in-person, phone and email)
• Proficiency in Microsoft Office (Outlook, Teams, Excel, Word)
• Ability to travel up to 80% of the time, including overnight stays
• Full, clean UK driving license
Competences:
• Results-driven and performance-oriented mindset
• Strong relationship-building and influencing skills
• High level of autonomy and accountability
• Excellent organizational and time management skills
• Problem-solving mindset with a proactive approach
• Passion for cycling and outdoor sports
Ready to represent some of the most iconic brands in cycling across Northern UK? Apply now and join our sales team.
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