Head of International Sales | Premium Spirits | London or Scotland
Competitive Salary & Package
Premium Dark Spirits
Are you a commercially driven spirits leader who knows how to inspire a team, grow international markets, and make things happen on the global stage?
We’re working with a highly regarded premium spirits producer to find an exceptional Head of International Sales — a role for someone who genuinely lives and breathes whisky and spirits, and has the commercial horsepower to match.
The Opportunity
This is a senior leadership role with real scope. You’ll own the international commercial strategy, lead a talented global sales team, and drive year-on-year growth across existing markets while opening new ones. From GTR to emerging territories, you’ll be the driving force behind how these premium and award-winning spirits reach the world.
What You’ll Be Doing
- Building and executing short, medium, and long-term commercial strategies for brand growth across international markets
- Leading, mentoring, and developing a global sales team — setting them up to manage distributor relationships with confidence and accountability
- Owning P&L, margins, and profitability across all international territories
- Identifying NPD opportunities, market-specific products, and premiumisation strategies
- Conducting annual pricing reviews and managing 6-monthly stock forecasting
- Working closely with Marketing to align budgets and brand activation at a market level
- Delivering monthly commercial performance reporting to senior leadership
- Prioritising key growth markets, including Global Travel Retail and the UK
What We’re Looking For
- A proven commercial leader in whisky and/or premium spirits — this is non-negotiable
- Strong international market experience with a track record of distributor management and market development
- A natural people leader who can motivate, develop, and hold a team accountable
- Solid understanding of the UK and GTR markets, ideally with USA market exposure too
- Experience working with VIPs and HNWIs
- Someone who thrives in a fast-moving, entrepreneurial environment — comfortable with ambiguity and able to influence at all levels
- An affinity for the culture and dynamics of a family-owned, people-first business
Please note this role can be remotely based, preferably in the London area or in Scotland. This opportunity will require approx 10% international travel per year.
To apply, please submit your CV and remuneration. Candidates must be based in and eligible to work in the UK.
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