Sweep is hiring a Marketing Operations Manager, to own our core marketing processes, with a focus on lead lifecycle governance (especially MQL/SQL consistency), marketing data management (collection, enrichment, hygiene), and the marketing-to-SDR handoff and SLA implementation across multiple go-to-market motions.
You will sit within the marketing team, working closely with the VP of Marketing, and will be managed by the Director of Demand Generation. This role is essential for cross-functional analysis and will collaborate frequently with RevOps, SDR leadership, Marketing leadership, and Field Marketing.
Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports to run the best sustainability programs. Sweep empowers companies to build resilience to global challenges with technology
Ok, sounds promising. What will I be doing?
This role sits at the center of Demand Gen, RevOps, SDR leadership, and the broader marketing team. You will ensure that our systems and processes produce clean data, consistent lifecycle outcomes, and clear accountability.
This is a hands‑on builder role for someone who blends systems thinking with operational rigor and strong cross‑functional influence. You will act as a strategic advisor, leveraging data to influence go‑to‑market decisions and accelerate the company’s revenue goals—bringing an informed point of view on the tech stack needed to make it happen.
To be more specific, this includes:
1. Lifecycle Governance and Process Ownership
Own and standardize lead lifecycle definitions, with a focus on making definitions operationally enforceable.
Partner with Demand Gen, RevOps, and SDR leadership to align lifecycle stages to real workflows across multiple motion types (inbound, field), including stage entry/exit criteria and routing logic.
Maintain governance for lifecycle changes, including documentation, change management, and adoption.
2. Marketing-to-SDR Handoff, SLAs, and Compliance …