Analytics Manager

Location: London, hybrid (this role could also be based in Nottingham)
Salary: From £53k+ & 10% discretionary bonus
Level: Manager

About the Role

We are looking for an Analytics Manager to join our BMG team, working in partnership with Boots on an initial 12 month fixed term contract. In this role, you’ll shape and evolve BMG’s insight and measurement proposition, harnessing Boots’ first‑party Advantage Card data to deliver standout, actionable analysis that drives incremental growth for Boots and its brand partners.

If you love variety, thrive in a fast‑paced environment, and embrace change with energy, this could be the right role for you.

Why SMG?

At SMG, we hire for the future, which is fast‑moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

We’re proud to be ranked the #1 Best Marketing and Media Agency and to have received World‑Class accreditation from Best Companies.

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Learning Fund” for learning
• 4 extra Wellbeing Days off per year
• 4pm finishes every Friday
• Flexible and hybrid working

Explore all our benefits here

Are We What You’re Looking For?

We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close‑knit, values‑driven team.

This isn’t for everyone, but if you thrive in this environment, we’d love to meet you!

A Little Bit About You

You’ll bring:

• Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning)
• Confidence working with customer‑level, first‑party data at scale
• The ability to translate complex analysis into clear, compelling stories for non‑technical audiences and build trusted‑advisor relationships with senior stakeholders
• A forward‑thinking, curious mindset with a drive to innovate and improve measurement approaches
• Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups
• Proven people leadership, motivating, developing, and growing high‑performing data science teams
• Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams
• Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

What You’ll Be Doing

Your days will be dynamic. You might find yourself:

• Leading, managing and developing a team of Data Scientists, setting priorities and raising the bar on delivery quality
• Driving new applications of Boots’ Advantage Card first‑party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
• Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG, showing how advanced analytics unlocks growth and competitive advantage
• Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer‑level analysis
• Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
• Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value

Our Values:

Stay honest. Stay hungry. Stay foolish. Have fun.

Explore what that means to us here

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