Growth Marketing Manager
London Bridge (Hybrid – 2 days onsite, Wednesday anchor day) £50,000 – £60,000
Overview
We’re partnered with a fast-growing, category-challenging wellness brand in the supplements space, building strong momentum across both retail and direct-to-consumer.
With 50,000 active subscribers today and a target to reach 100,000 within the next 24 months, this is a key hire to help scale growth efficiently and sustainably.
This is a hands-on Growth Marketing Manager role, ideal for someone who thrives in performance marketing, understands subscription models, and wants real ownership in a scaling business.
The Role
Reporting into the CMO, you’ll take ownership of performance marketing and customer acquisition, with a strong focus on driving subscriber growth and improving efficiency across paid channels.
This role is about building and scaling a high-performing growth engine – not just driving traffic.
Key Responsibilities
Performance Marketing & Acquisition
- Own and optimise paid channels:
- Meta (core channel)
- Google PPC
- TikTok (growing focus)
- Drive efficient customer acquisition (balancing CAC vs LTV)
- Scale campaigns while maintaining strong ROI
Agency Management
- Manage external agency partner (health & fitness specialist)
- Hold accountability across:
- Performance
- Creative output
- Budget efficiency
- Act as the internal owner of results
Growth & Optimisation
- Lead creative testing and experimentation
- Optimise landing pages and conversion funnels
- Continuously improve acquisition and subscription conversion rates
Commercial Performance
- Own key metrics:
- CAC
- LTV
- ROI
- Manage performance within a £1M-£5M budget range
- Balance growth with profitability
What We’re Looking For
- 3-5 years’ experience in growth or performance marketing
- Strong hands-on experience across Meta and Google (essential)
- Proven track record in PPC and paid social (in-platform execution)
- Experience within D2C consumables (e.g. supplements, vitamins, skincare, food/drink)
- Exposure to subscription models and scaling recurring revenue
- Strong understanding of performance metrics (CAC, LTV, ROI, attribution)
- Experience managing agencies and driving accountability
- Commercial mindset with a focus on efficiency and growth
Nice to Have
- Experience in health, wellness, or fitness categories
- Background in subscription-led brands (e.g. supplements, online pharmacies)
- Exposure to TikTok paid and emerging channels
Why Join?
- Clear progression path to Head of Growth
- High ownership and direct impact on a core business KPI (subscriber growth)
- Profitable, cashflow-positive business with strong foundations
- Opportunity to scale a brand at a genuine inflection point
- Bonus linked to both individual and company performance
- Equity potential (post-probation)
Process
- Initial CV review
- 1st stage interviews
- Final stage (face-to-face)
Hiring timeline: within 1 month
Final Word
If you’ve scaled growth in a D2C consumables brand and want to step into a role with real ownership, commercial impact, and progression – this is a standout opportunity.
We Are Aspire Ltd are a Disability Confident Committed employer
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