Customer Advocacy and References Program Manager, RoW
Location London, GB
Location/working model: London (Hybrid) or EMEA (Remote)
We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility.
This role will own the end-to-end program – from creating customer stories to enabling sales with references and driving joint customer promotion.
Key Responsibilities
- Build and manage a structured, global customer advocacy and references program
- Define processes, governance, and KPIs to scale the program
- Drive creation of:
- In-depth case studies (outcome-driven)
- Customer success snapshots (1-slide KPI stories)
- Short customer videos
- Ensure alignment with messaging and sales priorities
- Build and manage a customer reference directory to serve sales efforts
- Support sales with relevant references for active deals
- Manage reference requests and customer engagement
- Develop relationships with key customers for executive references and advisory programs
- Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
- Partner with Sales, Customer Success, Product, and Marketing
- Ensure advocacy assets are accessible and actively used
Requirements
- 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
- Experience managing customer references and/or advocacy programs
- Strong storytelling and communication skills
- Ability to work cross-functionally and drive execution
Lisa.smith@sapiens.com is your contact for any questions. We kindly request that you apply via our website or LinkedIn.
About Sapiens
Sapiens is a global leader in the insurance industry, delivering its award-winning, cloud-based SaaS insurance platform to over 600 customers in more than 30 countries. Sapiens’ platform offers pre-integrated, low-code capabilities to accelerate customers’ digital transformation. With more than 40 years of industry expertise, Sapiens has a highly professional team of over 5,000 employees globally.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
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