Job Title: Assistant Store Manager
Location: London
Role Overview
The Assistant Store Manager supports the Store Manager in overseeing all aspects of operations within the Flagship Victoria Beckham Boutique in London. This role plays a key part in driving store performance, delivering exceptional client experience, and supporting team leadership to ensure overall store excellence.
Key Responsibilities
1. Brand & Client Experience
Brand Representation
- Act as a brand ambassador for Victoria Beckham, consistently embodying the brand’s values and identity
Client Experience
- Support the delivery of a first-class client experience, driving conversion and building long-term client relationships
- Assist in client acquisition, retention and engagement through strong clienteling
Sales Leadership
- Lead by example on the shop floor, actively engaging with clients and supporting the team to achieve sales targets
- Step in to manage client relationships and sales activity in the absence of the Store Manager
Visual Merchandising
- Support the implementation and maintenance of visual merchandising standards in line with brand guidelines
Business Development
- Contribute ideas and support initiatives such as events, partnerships and client engagement activities
2. Store Operations
Daily Operations
- Support the smooth running of daily store operations, ensuring high standards are consistently maintained
- Proactively identify opportunities to improve service and operational efficiency
KPI & Sales Performance
- Support the Store Manager in driving KPIs and achieving sales targets
- Monitor performance and provide feedback to the team to drive results
Stock Management
- Assist in overseeing stock control procedures, including deliveries, transfers and inventory counts
Health & Safety Compliance
- Ensure compliance with all relevant health and safety standards
Staff Planning
- Support rota planning to ensure appropriate coverage, particularly during peak trading periods
3. Team Leadership & Development
Team Leadership
- Support the Store Manager in leading, motivating and developing a high-performing team
- Act as a role model, promoting a positive and client-focused culture
Product Knowledge & Training
- Support the delivery of product knowledge and brand training to the team
- Ensure strong product awareness across all team members
Team Development
- Provide regular coaching and feedback to support individual performance
- Assist in performance management processes where required
Communication & Reporting
- Provide clear and concise updates to the Store Manager on performance, client feedback and operational matters
Stakeholder Relations
- Build effective relationships with Head Office teams and support communication between store and central functions
Essential Skills and Requirements
- Luxury retail experience, ideally in a supervisory or assistant management role
- Strong sales focus with experience in achieving KPIs and targets
- Passion for delivering exceptional client experience
- Strong communication and interpersonal skills
- Highly organised with the ability to multitask in a fast-paced environment
- Proactive and solution-oriented mindset
- Professional, polished and aligned with brand standards
- Ability to support and motivate a team
- Good understanding of luxury retail, client expectations and market trends
Personal Attributes
- Positive, energetic and collaborative
- Resilient and adaptable in a fast-paced environment
- Strong attention to detail
- Confident and approachable
- Committed to personal and team development
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