Job Description
Commercial Data & Insights Lead
The one who sees the whole business in a single number.
Not the kind of data person who codes well and leaves the room before the decision gets made. Not the kind who presents a finding and waits to be told what it means. You have spent your career in environments where the data was good and the insight was not — where intelligent people produced technically correct analysis that failed to change anything because nobody could see what it added up to.
You think differently. When you look at a metric, you see it in relation to everything else. LTV connects to acquisition cost connects to subscription rate connects to margin connects to whether a promotion was actually worth running. You don't need to be told to join those dots. You'd find it strange not to.
The thing that sets you apart is harder to find than technical skill. You are commercially literate in a way that most data people are not. You understand what performance means at a business level — not this metric, not that segment, but the aggregate picture. What did this actually do to the business? And you can walk into a room of non-technical people and make them understand it.
Most data people can't do that. You can. That's why you're here.
Healf is Europe's fastest-growing company.
Number one on the FT1000, number one on the Sifted 100. From £1m to over £100m in under three years, with a small, talent-dense team and an electric culture with day one founder intensity. Now we're aiming for £1bn in the next three. We curate the world's best wellbeing brands across The Four Pillars™: EAT, MOVE, MIND, SLEEP. That's the first chapter. The next chapter is harder and more interesting. We are moving from one market to many, from e-commerce to a technology platform, and from curating wellbeing to defining it. We are a health company, so we think we should act like one. At its fullest expression, Healf redefines what wellbeing means for tens of millions of people.
Why this role is Healf
We have a data team. What we don't have is the person who sits between data and commercial decision-making and makes the connection explicit.
The problem isn't the data. The data exists. What we're looking for is someone to be the single-threaded owner of the interpretation — the macro read, the commercial so what, the moment where you take every relevant signal and say: here is what this means for the business, and here is what we should do. Negotiations, brand reviews, promotional decisions — all of them rely on a clear picture of brand performance that is in need of someone fully responsible for producing.
This role exists because the business has reached a stage where that gap matters. We are running a multi-brand e-commerce operation where LTV, margin, acquisition, subscription, and repeat rates are all in play simultaneously. Someone needs to own the analytical layer that makes all of it legible. Not just one part of it. All of it.
Nobody else in this market has this combination of brand data, commercial context, and scale. The person who learns to read it properly — and can make others understand what they're seeing — will shape how the business grows.
What you will own
→ Brand performance intelligence. Revenue, margin, pricing, assortment, availability, and growth drivers across the brand portfolio. You don't produce backward-looking reports. You produce a current, accurate, commercially legible picture of what is happening and why.
→ The macro commercial view. When the business runs a promotion, you tell us what it did — not just to one metric, but to LTV, new versus existing customer mix, subscription rates, and net margin together. The interplay between those things is your domain.
→ The commercial data layer. Metric definitions, data governance, and integrity standards in partnership with the Data team. When numbers conflict across teams, you are the resolution.
→ Dashboards and decision tools. You build what the Commercial team actually uses. Not for analysts — for people making calls on brands, budgets, and partnerships.
→ Proposals, business cases, and JBPs. Your analysis is the backbone behind every serious commercial conversation Healf has with a brand partner. Rigorous, insight-led, and defensible.
→ Proactive surface work. You don't wait to be asked. If something in the data is material and nobody has flagged it, you flag it. The most valuable analysis you produce will be the analysis nobody requested.
What you will have built in a year
→ A brand performance framework that the Commercial team relies on weekly — trusted, consistent, actively used in reviews and negotiations.
→ A clear, shared metric layer. Definitions settled, governance in place, no more conflicting numbers between teams.
→ At least three commercial interventions — a negotiation that moved, a brand reviewed differently, a decision changed — where your analysis was the deciding input.
→ A promotional analysis model that assesses the aggregate impact of pricing and promotional activity across LTV, margin, subscriptions, and customer cohort behaviour.
→ A standard for how Healf measures brand performance — one that will still be the foundation when the team around you grows.
How fast? Your first brand performance review should land within your first month.
Why you're Healf
You think at the macro level by instinct. When you complete an analysis, the last thing you ask yourself is: so what? What does this mean in aggregate? What is the overall business impact when you account for all the moving parts? You find it hard to hand over work that hasn't answered that question. That's not perfectionism — it's how you're wired.
You have spent time in consumer businesses where the economics are real. You know what LTV means. You know why repeat rates and subscription behaviour matter more than acquisition volume in most scenarios. You know how promotion mechanics interact with margin. These terms are not jargon to you. They are the lens you use to read a business.
You are technically capable and it shows in the output, not the conversation. The code is infrastructure. The insight is the product. What matters is that the analysis is fast, accurate, and commercially useful — and for the right person, the technical side of that is never the hard part.
You do the work yourself. SQL is not something you delegate or approximate — it's how you think through a problem. You have built data models, written queries, and produced analysis from raw data without a data engineer sitting next to you. At Healf, there is no one to hand the technical work to. The insight and the code come from the same person. That person is you.
You communicate with conviction. You can walk into a room with a commercial team and be the person who reframes the conversation because you have something none of them have: the full picture, accurately rendered, and clearly explained. You don't hedge when you're right. You say it directly.
You are hands-on. Not in a way that needs to be stated — just evidently. Your work exists. You built it. It works. You would find it genuinely uncomfortable to manage a function that produced the output without you understanding every part of it.
You have outgrown somewhere. Not from frustration — from capability. The problems stopped being hard enough. You are at the stage in your career where you need the scope to match your ambition, and most environments don't offer that.
Show us
→ A piece of analysis you built without being asked — something you spotted in the data that nobody had flagged. Tell us what you found, how you framed it, and what changed as a result.
→ A moment where you did the macro read — where you took several distinct findings and synthesised them into a single commercial conclusion. What was the finding and how did you land it?
→ Evidence that you understand the interplay between LTV, acquisition, retention, and margin in a consumer or e-commerce business. Not a definition. A real example where understanding that interplay changed the analysis.
→ A dashboard or tool that a commercial or non-technical audience actually relied on to make decisions. Not built for analysts — built for action.
→ A time you told a room something it didn't want to hear, backed it with data, and held the line.
The deal
Competitive base plus meaningful equity for the right person. We ask a great deal of the people who work here. We expect full ownership and a genuine commitment to give this chapter everything you have. In return, we will give you the same: everything we have, invested in your growth, your wellbeing, and the defining skills of the next decade. We have built the fastest-growing company in Europe with a team small enough that every person in it shapes the outcome. That is still true today. The next person we hire will change the trajectory of the company. If the most important work of your career is ahead of you, this is the place to do it.
One question
A health and wellbeing e-commerce brand runs a “Buy 3, Get 1 Free” promotion for 90 days. Order volume goes up. Was it a good promotion?
You do not have a brief. You have a question.
Tell us how you'd answer that. What would you look at, and what would concern you most? Under 600 words. No decks. Show us how you think.
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