Head of Digital Growth

Overview

Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth

Odevo is on a mission to become the leading force in residential property management services—and digital sits at the heart of that ambition. The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting-edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.

As Odevo UK continues to grow, we are looking for a highly commercial, hands-on and results-led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) and owning the digital and performance marketing function across our diverse operating companies.

Position

Position: Head of Digital Growth

Company: Odevo UK

Location: Hybrid – 2 days in London office, WC1.

Contract: Permanent

Salary: Competitive, with a comprehensive benefits package

Key Responsibilities

• Develop a cohesive digital strategy and group-wide approach, ensuring best-in-class digital activity across all performance marketing channels to deliver commercial objectives.
• Lead in setting up and growing activity from the ground up for all operating companies.
• Provide digital leadership and direction for all OpCos.
• Identify and capitalise on digital and performance opportunities to deliver organic growth and ROI-driven marketing activity.

Cohesive Digital Strategy

• Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.
• Ensure the digital strategy aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.
• With the wider digital team, create and deliver 24/7 robust performance marketing activity across the digital spectrum.
• Deploy activity across relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.
• Ensure all relevant digital and performance opportunities are explored and optimised.
• Create ROI and ROAS models across all paid media channels to optimise.
• With owned channels including websites and CRM, ensure all elements are tracked and reported on to create and optimise frictionless digital journeys.
• Collaborate with key global teams and OpCos, ensuring the digital team’s output meets objectives and links with related Odevo teams to drive growth.

Digital Leadership

• Demonstrate digital leadership and digital-first thinking, driving excellence across the commercial function.
• Maintain a relentless focus on commercial ROI across the digital spectrum.
• Ensure all digital projects are delivered in a timely and efficient manner, delivering long-term commercial value and ROI.

ROI Driven Digital Activity

• Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.
• Create a live trading desk to optimise all activity in real time for best commercial returns.
• Demonstrate ROI and ROAS in every measurable area and deliver attribution across all digital activity.
• Ensure digital output demonstrates commercial value and drives organic growth targets.

Team Leadership & Development

• Lead, mentor, and develop a high-performing digital team.
• Inspire best practice in digital across all OpCos and embed digital thinking into decision-making.
• Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to decisioning.

Qualifications And Experience

• Proven track record as a Head of Digital or Senior Digital Manager.
• Hands-on experience of setting up and optimising Google and LinkedIn master accounts.
• Deep experience creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms.
• Comfortable analysing, recommending, and executing SEO and website improvements.
• Demonstrable experience driving commercial value through exceptional digital activity and the ability to tell a clear story to senior stakeholders.
• Commercial and numerical acumen.
• Experience of working in a multi-brand portfolio, digital agency, or in-house “trade-desk” team is a plus.

Personal Attributes

• A strategic thinker.
• Entrepreneurial and results-driven.
• Collaborative and a strong team player.
• Strong commercial curiosity and a passion for driving growth.

What We Offer

• The opportunity to shape the commercial future of a dynamic and growing group of companies.
• A challenging and rewarding role with significant impact and autonomy.
• Competitive salary and comprehensive benefits package.
• A collaborative and supportive work environment.
• Opportunities for continuous professional development and career advancement.

How To Apply

Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities. For more details or to ask any questions, contact our recruitment team on 0204 6043118 and quote reference Ref.

Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.

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