Overview
Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment. To be considered, please apply with your CV and include a cover letter with one YouTube or social video you believe performs exceptionally well, and briefly explain:
- Why the video works from an audience and algorithm perspective
- What the creator did well in terms of title, thumbnail, hook and format
- How you might package or distribute the same video differently to increase its reach
Sony Pictures TV International Production is building a new generation of creator-led digital brands across YouTube and social platforms. We are looking for someone who spends their time analysing creators, formats and platform trends, and who understands how digital content builds both audience and revenue on a 12-month fixed-term contract. This is a hands-on role for someone who lives and breathes platforms – particularly YouTube – and has a deep understanding of creators, formats, audience behaviour and the wider creator economy. You will sit at the centre of our digital studio, working directly with the studio leadership team to help shape how our shows and creator-led franchises launch, grow and monetise across platforms including YouTube, TikTok, Instagram, Facebook, Spotify, Apple Podcasts, Amazon Music and Patreon. The role combines platform strategy, publishing, packaging, monetisation insight and performance analysis, ensuring everything we produce is designed for both audience growth and long-term commercial success. This is a rare opportunity to help launch and scale new digital content brands inside Sony Pictures, working at the intersection of entertainment, creators and platform culture. You will own a platform and audience growth strategy across our slate, not just execution.
What You’ll Do
Channel & Platform Growth Strategy
- Define the audience growth strategy for Sony’s digital brands across YouTube and social platforms.
- Identify how content should be distributed across YouTube, TikTok, Instagram, Facebook and audio platforms.
- Determine the right mix of long-form episodes, clips, shorts, and vertical formats for each platform.
- Establish best practices for channel growth, audience retention and engagement.
- Continuously refine strategies based on platform trends, audience behaviour and performance data.
Channel Management & Distribution
- Publish and schedule content, managing multiple platforms including YouTube, TikTok, Instagram, Facebook, Spotify, Apple Podcasts, Amazon Music and Patreon.
- Ensure all uploads follow platform best practices for metadata, formatting and discoverability.
- Coordinate distribution of long-form episodes, clips, highlights and short-form edits.
- Monitor early performance signals after publishing and recommend optimisation where needed.
Portfolio Growth & Creator/Talent Collaboration
- Work with creative and production teams to help shape formats that are built for digital platforms.
- Provide clear platform insights for our talent partners and us to understand how their content is performing and how audiences are engaging with it.
- Identify opportunities to extend our brands across platforms through clips, short-form content, audio and audience communities.
- Ensure each brand has a clear strategy for audience growth, distribution and monetisation across platforms.
Content Packaging & Optimisation
- Lead optimisation of YouTube titles, thumbnails, descriptions and channel structure.
- Design or contribute to thumbnail concepts that maximise click-through and align with platform packaging best practice on all platforms.
- Analyse click-through rates, audience retention and traffic sources to improve packaging and discoverability.
- Advise creative teams on hooks, pacing, episode structure and content packaging based on platform behaviour.
- Identify repeatable packaging and format strategies that drive audience growth.
Short-Form Content Creation
- Create and edit high-performing short-form vertical content for TikTok, Instagram Reels and YouTube Shorts.
- Identify strong moments from long-form content that can travel well on social platforms.
- Ensure short-form edits align with platform trends and maximise reach and engagement.
- Lead virality tactics, identifying traction-generating short-form moments from long-form content, as well as developing creative strategies that increase reach, shareability and algorithmic momentum.
Audience Insights & Performance Analysis
- Analyse performance using YouTube Studio and social platform analytics tools.
- Track audience behaviour, retention patterns, watch time, click-through rates and format performance.
- Identify patterns in high-performing content and use these insights to guide future formats and episodes.
- Maintain simple reporting that tracks channel growth, engagement and audience trends.
Commercial & Monetisation Insights
- Maintain a strong understanding of how digital content monetises across platforms, including YouTube AdSense, platform partner sales, brand integrations and audience memberships.
- Ensure platform and content strategies are aligned to revenue outcomes from day one.
- Work closely with the commercial team to ensure formats and distribution strategies support monetisation opportunities.
- Identify opportunities for brand integrations, sponsorship formats or audience monetisation models.
- Track revenue performance across digital channels and provide regular reporting on monetisation trends.
- Identify ways each digital brand can grow both audience and revenue over time.
Platform & Creator Intelligence
- Track emerging creators, formats and trends across YouTube and social platforms.
- Regularly share examples of standout content and explain why it works.
- Stay on top of platform updates, algorithm shifts and evolving audience behaviour.
- Bring proactive ideas that can inform new formats, distribution strategies or audience opportunities.
Collaboration
- Work closely with creative, production and editorial teams to ensure platform insights inform the development process.
- Provide regular feedback to producers and editors on how content is performing and how it can improve.
- Act as the internal expert on how audiences behave across key digital platforms.
What You Have
- Minimum 3 years’ experience working across digital video channels or social pages with significant audiences, in a role directly responsible for audience growth and performance.
- Strong understanding of YouTube Studio analytics and social platform insights.
- Experience in publishing and managing content across YouTube and multiple social platforms.
- Strong understanding of how digital content monetises across platforms, including YouTube advertising, brand integrations and audience memberships.
- Ability to create and edit short-form vertical video.
- Strong analytical mindset and ability to turn data into clear, practical recommendations.
- Deep familiarity with YouTube, TikTok, Instagram and the wider creator ecosystem.
- Highly organised with strong attention to detail and publishing workflows.
- Line management experience desirable.
- You are obsessed with understanding why certain videos perform and others don’t.
- Constantly analysing creators, formats and platform trends.
- Deeply engaged in social and creator culture.
- Comfortable working closely with creative teams to improve content performance.
- Excited about helping build and grow new digital channels inside Sony Pictures.
How We Take Care Of You
- Competitive salary, with annual bonus eligibility.
- A choice of comprehensive health plan options that fit your lifestyle, including private medical insurance.
- Rest and recharge during a week off during the winter holidays, in addition to the 25 days of paid annual leave.
- Participate in extensive learning & development opportunities at all levels, including curated instructor-led classes and high-impact online resources.
- Build your community by joining our Employee Business Resource Groups, and/or Sony Pictures Action – our racial equity and inclusion strategy.
- Access to an employee online store filled with a variety of discounted Sony products.
- Watch the newest movies and TV shows at our exclusive employee screenings at work.
- Entitlement to apply for an interest-free season ticket loan.
- Automatic enrolment in the Company’s Pension Plan
- Free counselling and advisory service.
- You will be automatically enrolled in the Company’s Life Insurance and Group Income Protection Plans, subject to any applicable service requirements.
- The opportunity to attend various social events in our state-of-the-art offices in Paddington.
- In addition to the above, we have a range of other optional discounted benefits that are reviewed regularly (e.g., gym memberships, travel insurance, activity passes, car leasing, experience days and many more!)
If you require any reasonable adjustments with any part of the recruitment process, including the application or interview process, please contact us at uk_-_peopleandorganisation@spe.sony.com. Please put Reasonable Adjustment Request in the subject line of the email.
Sony Pictures does not allow audio recording, video recording or use of AI note-taking tools during interviews. Candidates requiring these tools as an accommodation during an interview should submit a reasonable adjustment request at the point they are invited to interview.
Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).
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