wholesale sales director

Company: Polkadotfrog Ltd
Apply for the wholesale sales director
Location: Sheffield
Job Description:

Wholesale Sales Director (Fixed Term Contract 3 Years)

Location: Sheffield, South Yorkshire

The role

This is an incredible opportunity for a Wholesale Sales Director on a 3 year fixed term contract, to own and accelerate the global wholesale strategy. This is a senior, commercially critical role driving growth across the UK, Europe, North America and emerging markets.

You will lead and develop a global team of sales managers, shape the strategy, elevate key partnerships, open new channels and deliver multi‑million‑pound revenue growth in a category defined by high SKU complexity, technical product knowledge and premium fit.

This is a role for someone who thrives in fast‑moving, multi‑territory environments where relationship‑building and commercial sharpness make all the difference. This is a heritage brand with serious momentum — and they’re ready for a commercially driven leader to shape the next chapter.

What you’ll be doing

Team Leadership

  • Lead and develop a global team of sales managers.
  • Build capability across account management, prospecting and product training.
  • Set KPIs, drive performance and consistently exceed revenue targets.

Moderate international travel is required — typically one international trip per month to maintain alignment with regional sales leaders.

Strategy & Growth

  • Build and execute the global wholesale strategy.
  • Identify new distribution opportunities across distributors, department stores and independents.
  • Use forecasting, commercial data and market insight to drive revenue and optimise product flow.
  • Ensure commercial strategy aligns with brand purpose and technical product direction.

Relationship Management

  • Act as senior contact for major wholesale partners and distributors.
  • Negotiate complex, high‑value commercial agreements.
  • Strengthen global presence through strategic, high‑impact relationships.
  • Support key accounts to maximise sell‑through and seasonal performance.
  • Moderate international travel to maintain alignment with regional leaders.

Operational & Commercial Management

  • Analyse sales performance, territory activity and stock levels.
  • Lead pricing, discount frameworks and promotional planning.
  • Oversee budgeting, forecasting and margin optimisation.
  • Work cross‑functionally with Product, Design, Finance and Marketing.

What You’ll Bring

Essential

  • 5–10+ years in senior wholesale or commercial leadership (Wholesale Director / Head of Sales / Commercial Director).
  • Proven success delivering multi‑million‑pound revenue in fashion, apparel, footwear, cosmetics, consumer goods or other high‑SKU environments.
  • Strong experience negotiating large‑scale retail and distributor contracts.
  • Track record of leading and scaling high‑performing sales teams.
  • Deep understanding of international wholesale and multi‑territory growth.

Desirable

  • Experience in technical fashion, bodywear, footwear, cosmetics or similar categories.
  • Global account experience in North America or Europe.

Key Skills

  • Commercially sharp with strong strategic thinking.
  • Exceptional negotiator and relationship builder.
  • Data‑driven with excellent forecasting capability.
  • High emotional intelligence and collaborative leadership style.
  • Passion for empowering women through well‑engineered products.

Why you will love the role

  • Excellent salary
  • Executive car
  • Private medical insurance including family cover
  • Life assurance scheme x3 salary
  • Pension
  • Plus a whole lot more

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Posted: March 31st, 2026