Performance Marketing Manager (Fixed-term contract)
Check out the role overview below If you are confident you have got the right skills and experience, apply today.
Job ID 10145400 | Location London, United Kingdom | Business Disney Store | Date posted Mar. 26, 2026
Job Summary:
About the Role:
As a Performance Marketing Manager, you will lead the planning and execution of strategic paid media campaigns across multiple digital channels, including affiliates, paid search, display and social platforms. Your responsibilities include developing quarterly media plans, setting weekly budgets, and defining performance KPIs to drive traffic and acquire new customers while aligning with broader business goals.
You will oversee the end‑to‑end management of digital paid media strategies, ensuring each activation is optimised for measurable results and supports Disney Experiences growth objectives. Working collaboratively with internal stakeholders, you will apply a data‑driven, full‑funnel approach, incorporating audience targeting and segmentation, to deliver innovative, customer‑centric campaigns worldwide.
This is a 12‑month, fixed‑term contract role, based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.
Values
You’ll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community. These values shape how we work and how we support one another every day.
Responsibilities
As a Performance Marketing Manager, you will oversee the strategic planning, execution, and optimisation of paid media campaigns across various channels. Your leadership will ensure alignment with organisational goals and the delivery of measurable results. The role requires adaptability, accountability, and the ability to mentor and lead a team effectively.
Strategy & Planning
- Lead the development of quarterly media plans for all paid media channels, establishing weekly budgets and performance KPIs across current and prospective markets. Coordinate channel mix strategy with stakeholders in partnership with the Senior Digital Marketing Manager.
- Oversee the execution and management of the overarching marketing strategy within digital paid media performance channels, including affiliates, paid search, display, and paid social.
- Take full responsibility for channel performance across paid activations, ensuring alignment with campaign objectives and KPI targets.
- Implement a comprehensive funnel approach to campaign activation, incorporating audience targeting and segmentation.
- Collaborate closely with the Senior Digital Marketing Manager to ensure Paid Media plans align with broader strategic direction, business commercial objectives, non‑paid channel strategies, and long‑term budget and forecast planning.
- Together with the Senior Digital Marketing Manager, direct digital marketing strategy throughout EMEA and identify opportunities to accelerate new customer acquisition at an appropriate cost per acquisition. Maintain awareness of local consumer insights and adhere to best practice benchmarks.
Channel Oversight
- Align campaign activities with overarching marketing and business strategies to optimise customer acquisition and campaign ROI. Provide support to the broader team in executing campaigns across multiple channels and platforms, collaborating with partners such as Google, META, TikTok, CJ Affiliates, and others.
- Direct the Affiliate Marketing strategy and assist the Performance Marketing team with management of affiliate networks, publisher recruitment, campaign activation, commission validation, and overall communication with publishers.
- Oversee Paid Search, Display, and Paid Social channels by supporting the Performance Marketing team with campaign activation, monitoring, and reporting.
- Assess paid channel performance in partnership with our agency team and identify opportunities for strategic budget allocation across channels and markets.
Team & Partner Management
- Serve as the main contact between the digital marketing team and third‑party agencies, ensuring accountability for KPIs and supporting long‑term agency relationships with the Senior Digital Marketing Manager. Facilitate campaign deployment and maintain effective collaboration between performance marketing teams and agency partners through process management and project prioritisation.
- Oversee paid media team operations, including regular and ad‑hoc reporting, administrative tasks, and adherence to deadlines. Promote a test‑and‑learn approach within the team to drive channel and business growth. Manage financial processes for performance marketing, ensuring accurate handling of POs and invoices. Handle workload, training, and development for the performance marketing team.
Cross‑Functional Input
- Coordinate with the online team to stay updated on key products, promotions, and business activity.
- Partner with the Creative team for briefs, campaign alignment, and analysis to support marketing goals.
- Collaborate with merchandising and digital teams to optimise performance marketing impact.
- Work with guest experience to boost awareness of in‑store activities.
Required Qualifications & Skills
- Degree level education in a relevant field or equivalent experience in e‑commerce marketing, ideally within a European multi‑channel retailer.
- Significant experience in the B2C digital marketing landscape, managing multiple performance marketing campaigns, budgets, and costs.
- Proven ability to work cross‑functionally with internal and external stakeholders to achieve shared objectives, and build effective relationships at all levels.
- Strong working knowledge of analytics and performance marketing systems (e.g., Omniture, Google Analytics) and acquisition channels such as paid search, affiliates, and SEO.
- Demonstrated ability to manage, coach, and develop team members, adopting a data‑led and analytical approach.
- Commercially minded, with a good grasp of brand management and ROI generation, and the confidence to propose creative ideas.
- Excellent MS Excel skills and exceptional attention to detail.
- Outstanding time management, organisation, and the ability to prioritise and meet deadlines whilst remaining flexible.
- Fluent in English (verbal and written), with other European languages considered an asset; culturally sensitive.
The Perks
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
- Excellent parental and guardian leave
- Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About Disney Store
Disney Store, which debuted in 1987, carries high‑quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters from Disney, Pixar, Star Wars and Marvel. is the e‑commerce destination for guests of all ages, offering a curated selection of the best product from Disney Store, Disney Consumer Products licensees, global collections and collaborations, and Disney Parks and Resorts, including trend fashion and accessories, toys, home and collectibles. Disney Store and shopDisney offer magical shopping experiences that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. There are currently more than 240 Disney Store locations in North America; more than 40 Disney Store locations in Japan; two locations in Shanghai, China including a flagship; and more than 70 Disney Store locations in Denmark, France, Germany, Ireland, Italy, Portugal, Spain, and the United Kingdom.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Disney Store (UK) Ltd, which is part of a business we call Disney Store.
The Disney Store (UK) Ltd is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world. xwzovoh
Sign up to receive new job alerts and company information based on your preferences.
…