DR.VEGAN® is redefining the supplements category.
Apply below after reading through all the details and supporting information regarding this job opportunity.
In a sector often filled with confusing claims and inconsistent quality, we’re on a mission to build something better. Evidence-led formulas developed by nutritionists, with transparent ingredients, clinically effective doses, and nothing unnecessary. We also believe that genuinely good supplements shouldn’t be a luxury, so we’re committed to making quality accessible to everyone.
Our vision is simple: to support better health for women, men and families everywhere. It’s one that’s clearly resonating already. Our products are stocked in Whole Foods, Holland & Barrett, Waitrose and over 400 independent health food stores across the UK, and we’re stocked locally in eight international markets. Direct-to-consumer is the heart of our business and the biggest driver of our growth.
Alongside our products, we’re building a trusted network of nutritionists to educate and genuinely support our community, not just sell to them.
This is a rare opportunity to join a fast-growing scale-up at a pivotal moment. You’ll be an integral part of a passionate, ambitious team with real influence over how the business grows.
THE ROLE
This is a hands-on growth role at the centre of our digital performance.
As Growth Marketing Manager, you will help drive day-to-day performance across paid, owned and ecommerce channels — supporting new customer acquisition, scaling budgets responsibly and improving CAC and ROI.
A key focus of this role is accelerating subscription growth. You will help optimise the journey from first purchase to subscription conversion, supporting sustainable subscriber acquisition and improving subscriber lifetime value. Growing active subscribers will be a core measure of success.
Working closely with the CMO and agency partners, you’ll contribute to acquisition strategy, manage campaign performance and drive ongoing testing and optimisation. You’ll combine data, insight and creativity to improve results and uncover new opportunities.
You will oversee cross-channel execution across Meta, Google, TikTok and other key acquisition channels, ensuring campaigns are delivered effectively and learnings are acted upon.
This role offers real ownership within a supportive structure, with clear progression as the business continues to grow.
What Success Looks Like
- Growing new customer acquisition while maintaining healthy CAC and ROI
- Delivering consistent growth in subscription sign-ups and increasing active subscribers
- Improving subscriber lifetime value through better conversion and retention performance
- Scaling performance marketing investment in line with business targets
- Delivering consistent creative testing and optimisation across key channels
- Improving reporting and attribution clarity to support better decision-making
- Developing into a senior growth role as the function expands
Key Responsibilities
- Support the development and execution of acquisition strategy across key digital channels
- Manage agency partners across Meta, Google, TikTok and emerging platforms
- Monitor performance, budgets and forecasts to ensure targets are achieved
- Drive creative testing and iteration across paid social and search
- Support the development of UGC and affiliate strategies to improve performance and reach
- Work with internal teams to improve the customer journey from lead capture to first purchase and subscription
- Contribute to improving attribution and reporting processes
- Test landing pages, offers and audiences to unlock incremental growth
- Deliver clear performance reporting and actionable insights
- Build strong relationships with agencies and brand partners
WHAT xwzovoh WE’RE LOOKING FOR
- 3–5+ years’ experience in growth or performance marketing within a DTC consumer brand (subscription experience a bonus)
- Experience managing paid acquisition across Meta and Google
- Ideally experience working within a subscription-based business model
- Comfortable working with agencies and managing performance against CAC targets
- Shopify experience
- Commercially aware and confident working with data, reporting and Excel
- Good creative judgement and understanding of performance-driven content
- Understanding of CAC, LTV, ROI and attribution fundamentals
- Organised, proactive and comfortable in a fast-moving environment
- Passion for health and desire to grow within a scaling brand
BENEFITS
- Remote-first role with London office working 1–3 days per week
- Company laptop and home-working equipment
- Share options in a high-growth business
- Private health insurance
- Team discount on all DR.VEGAN supplements
- Access to our growing network of DR.VEGAN nutritionists
- A passionate, kind and transparent culture
- The opportunity to build something meaningful that will genuinely disrupt the market
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