Peanut is the world’s largest social network for women navigating life’s biggest transitions.
Millions of women turn to Peanut during pivotal life stages including fertility, pregnancy, early motherhood, postpartum and menopause — to find friendship, ask honest questions and share experiences often ignored elsewhere online. Through local connections, thousands of community groups and tools that support motherhood including pregnancy and toddler milestone tracking — Peanut has become more than a platform. We’re a cultural barometer for what women care about.
We sit at the intersection of community, health and culture, surfacing conversations that have historically been invisible and helping women navigate some of the most transformative moments of their lives.
We’re looking for a Performance Marketing Lead to own Peanut’s paid acquisition engine. This role is responsible for driving user growth through world-class performance marketing strategy, experimentation and execution across channels including Meta, Snapchat, Google Search and Pinterest.
You will own the full paid acquisition funnel — from channel strategy and testing frameworks to creative performance insights and budget allocation — with a relentless focus on scaling high-quality user growth efficiently.
This role reports to the VP of Product and works closely with the Brand team to ensure our performance strategy and creative engine are deeply aligned with the women we serve.
We’re looking for someone who has scaled consumer apps post product-market fit, thrives in ambiguity, and combines analytical rigor with strong growth intuition.
Responsibilities and Duties
Own Acquisition Strategy:
- Own the full user acquisition strategy across all paid channels, with a primary focus on Meta.
- Manage campaign performance, budgets and optimization across channels to achieve CPI, ROAS, retention and LTV targets.
- Identify new growth opportunities across emerging platforms and channels.
Drive Performance through Testing:
- Build and run structured experimentation frameworks across targeting, creative, messaging and bidding strategies.
- Translate performance insights into clear creative direction to guide the brand and creative teams.
- Rapidly test, scale and iterate on what works.
Lead and Measure Analytics:
- Design processes and dashboards to understand performance across a diverse set of channels
- Evolve the organization’s knowledge of performance and how to predict success
- Know when to test, scale and stop based on data, judgment or consensus as appropriate.
- Iterate and test messaging and tactics to better optimize costs to acquire customers
Qualifications and Skills
Experience:
- 7+ years of experience in digital marketing
- Experience with data analysis (e.g. Excel)
- Proven experience owning multi-channel growth at scale beyond product-market fit.
Interpersonal:
- Strong leadership & communication skills
- Strong time management and prioritization skills
- Adaptable to new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Experience navigating big personal shifts
- Team-player, hard-working, organized, and goal-oriented
Additional Preferred Experience and Skills:
- Startup and/or femtech app experiences
- Passion for bettering the lives of women
Peanut is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.
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