Paid Media Manager (Entertainment)
London (Hybrid – 2 days per week in-office)
Salary up to £50K
About the Role
We’re looking for a Paid Media Manager to plan, execute, and optimise paid media campaigns for entertainment brands, including film, TV, streaming, live events, and cultural brands. You’ll play a hands-on role in delivering high-impact, audience-led campaigns that drive awareness, engagement, and ticket or subscriber conversion.
This role suits someone who understands both performance marketing and brand storytelling, and who thrives in a fast-paced, culturally driven agency environment.
Key Responsibilities
Paid Media Strategy & Activation
- Plan, launch, and manage paid media campaigns across paid social, paid search, display, video, and programmatic
- Build channel strategies aligned to campaign objectives such as awareness, reach, engagement, ticket sales, or subscriptions
- Translate audience insights and cultural moments into effective paid media plans
- Manage full campaign lifecycles, from briefing and setup to optimisation and reporting
Performance & Optimisation
- Optimise campaigns in-flight to maximise performance against agreed KPIs (CPM, CPC, CPA, reach, frequency, conversions)
- Manage budgets, pacing, and forecasting across multiple campaigns and release timelines
- Analyse performance data to deliver actionable insights and post-campaign learnings
- Test formats, creatives, audiences, and messaging to continuously improve results
Creative & Client Collaboration
- Work closely with creative teams to brief, feedback, and optimise campaign assets
- Ensure media plans support creative ideas and amplify storytelling
- Act as a key paid media contact for clients, contributing to planning sessions, status calls, and performance reviews
- Support Account Directors with client communications and campaign recommendations
Agency & Growth Contribution
- Support new business pitches, media planning, and audience research
- Contribute to paid media best practices, tools, and ways of working
- Stay up to date with platform updates, ad formats, and entertainment industry trends
Skills & Experience
Required
- 3 + years of paid media experience, ideally within an agency environment
- Hands-on experience across paid social (Meta, TikTok, YouTube) and paid search; programmatic experience is a plus
- Strong understanding of upper- and mid-funnel media metrics and optimisation approaches
- Experience managing fast-paced, time-bound campaigns (e.g. launches, premieres, events)
- Strong analytical skills and confidence working with performance and brand metrics
- Excellent communication and collaboration skills
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