The Company
There are very few British fashion brands that genuinely hold iconic status. This is one of them.
A brand that has built decades of cultural relevance, recognised globally for its distinctive identity, loyal community and ability to evolve with the times while staying true to its roots.
Today, the business is entering an exciting new chapter of growth. With significant investment behind its digital and customer ecosystem, the leadership team is doubling down on building a truly world-class customer proposition one that blends brand, data, technology and experience to create deeper relationships with its audience.
Led by an exceptional CEO with a clear vision for the future, the business is assembling a high-impact leadership team capable of taking an already loved brand and unlocking the next stage of global growth.
The Role
This is a newly created Digital Director position, sitting at the heart of the brand’s digital and customer strategy.
Reporting directly into the CEO, you will own and lead a multi-million-pound digital P&L, shaping the way the brand connects with its customers across every digital touchpoint.
This is a role for someone who understands that modern retail success sits at the intersection of data, brand, performance marketing and customer experience.
You will:
- Lead the end-to-end customer strategy across digital channels
- Own and drive performance of a significant digital P&L
- Build and develop a high-performing, multidisciplinary team
- Work closely with marketing, brand, trading and technology to drive customer growth
- Use data and insight to optimise acquisition, retention and lifetime value
- Play a key role in shaping the future direction of the brand’s digital ecosystem
This isn’t a role to simply maintain performance — it’s a role designed to accelerate growth.
The Person
We’re looking for a commercially sharp, customer-obsessed leader who thrives in ambitious, fast-moving environments.
Someone who understands the nuance of scaling digital performance while protecting and enhancing brand equity.
You will likely bring:
- Significant experience leading customer or digital growth functions within retail or fashion
- Ownership of a meaningful digital P&L
- A track record of building and developing high-performing teams
- Deep understanding of customer acquisition, CRM, retention and digital performance channels
- Strong commercial acumen with the ability to translate data into decisive action
- The confidence and presence to operate as a senior voice around the leadership table
Just as importantly, you’ll be someone who thrives in a culture that values pace, creativity and ambition.
The Offering
This is a rare opportunity to step into a high-profile leadership role within one of Britain’s most recognisable fashion brands.
You’ll be given genuine ownership, autonomy and the platform to make a real impact on the future of the business.
The package includes:
- Six-figure base salary
- Significant scope for impact and progression
- A Central London HQ
- The chance to work directly alongside an exceptional CEO and leadership team
- The opportunity to build and shape a best-in-class customer function
Most importantly, this role offers the chance to help shape the next chapter of a brand that already holds a special place in the landscape of British fashion.
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