Paid Social Manager

Paid Social Manager (Ecommerce)

London (Hybrid – 2 days per week in-office)

Salary up to £45K

About the Role

We’re looking for a Paid Social Manager to own and scale paid social performance across a portfolio of ecommerce clients. You’ll be responsible for hands-on campaign execution, performance optimisation, and translating data into actionable insights that drive profitable growth.

This role suits a strong operator who is passionate about paid social, ecommerce performance, and creative-led testing within an agency environment.

Key Responsibilities

Paid Social Strategy & Execution

• Plan, launch, and optimise paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels
• Own day-to-day account performance, ensuring campaigns align to ecommerce KPIs such as ROAS, CAC, revenue, and profitability
• Build and manage full-funnel strategies covering prospecting, retargeting, and retention
• Implement structured testing frameworks across audiences, creative, formats, and messaging
• Collaborate closely with creative teams to brief, feedback, and iterate on high-performing assets

Performance & Optimisation

• Analyse performance data to identify trends, insights, and opportunities for improvement
• Manage budgets, pacing, and forecasting to hit client targets
• Continuously optimise bids, audiences, creatives, and placements
• Stay up to date with platform updates, algorithm changes, and best practices

Client & Team Collaboration

• Act as the paid social point of contact for assigned ecommerce accounts
• Support client communications, performance updates, and reporting
• Work closely with Account Directors, Strategists, and Analysts to align channel performance with broader account strategy
• Contribute to knowledge sharing, documentation, and best practices across the paid social team

Agency & Growth Contribution

• Support new business pitches and audits where required
• Help shape paid social processes, tools, and ways of working
• Champion innovation, testing, and performance excellence

Skills & Experience

• 3+ years of hands-on paid social experience, ideally within an agency environment
• Strong ecommerce performance focus with experience managing revenue-driving accounts
• Deep expertise across Meta Ads Manager; experience with TikTok and other platforms is highly desirable
• Strong analytical skills and confidence working with performance data
• Experience managing budgets and delivering against ROAS or CPA targets
• Excellent communication and stakeholder management skills

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