As a Principal Product Manager for Analytics at Siteimprove, you will own the strategy and execution for our Analytics pillar as part of Siteimprove’s strategic shift toward an agentic content intelligence platform. You will define how we deliver trustworthy, democratized, actionable insights across web analytics, digital experience analytics, marketing analytics, and app (product) analytics— and how those insights become the connective tissue that makes our Search and Accessibility pillars more intelligent, proactive, and outcome‑oriented.
This is a high‑impact role in a crowded, fast‑evolving market. You will be responsible for clarifying Siteimprove’s differentiated position, shaping an integration strategy across ecosystem tools and partners, and building a unified experience that turns fragmented data into proactive insights, recommendations, and agent‑guided workflows. You will partner across Product, Engineering, Data Science, Design, and GTM to build capabilities that customers trust for decision‑making and that directly improve content performance, conversion, and compliance at enterprise scale.
Here is a taste of the questions you, as a leader, will be asking yourself almost every day:
- What is our differentiated point of view in a world dominated by GA4, Adobe, and a growing set of specialized DXA and product analytics tools?
- How do we build a unified, simple UX that consolidates insight across web, marketing, experience, and app analytics without overwhelming users?
- What is the right integration strategy so customers can connect Siteimprove to their ecosystem (CDPs, ad platforms, BI tools, experimentation, tag managers) with minimal friction?
- How do we move from reactive dashboards to proactive insight and agent‑guided recommendations that teams act on?
- How do we instrument trust: data quality, governance, privacy, and explainability—especially as AI becomes part of the analytics workflow?
- How do we ensure analytics doesn’t live in a silo, but actively powers smarter prioritization in Search and Accessibility?
What you will be doing
In this role, you will be responsible for scoping and delivering large initiatives across Siteimprove’s Analytics pillar. Responsibilities include partnering with customers and internal stakeholders to define business and system requirements, writing clear product specifications with success criteria, driving schedules from design to release, and managing production launches and adoption. You will lead and coordinate efforts across Engineering, Design, Data Science, Product Marketing, Sales, and Customer Success to develop an analytics platform that is enterprise‑ready, differentiated, and deeply integrated across Siteimprove’s broader platform. You will have end‑to‑end ownership— from strategy to delivery to measurement—and will provide regular visibility to senior leadership on pillar performance, priorities, and risks.
Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform.
- Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market.
- Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption.
- Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations.
- Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution‑informed signals, and “next best actions” that guide teams to outcomes.
- Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting.
- Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs.
- Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement.
- Lead cross‑functional execution from discovery through launch, ensuring high‑quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time‑to‑market.
- Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.
What we will require of you
- Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience.
- 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products.
- Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a strong grasp of measurement concepts.
- Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross‑functional data domains.
- Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs. Proven ability to lead cross‑functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM.
- Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs. High ownership: you drive clarity, momentum, and outcomes.
- Remote or Hybrid - EU, UK, Canada, or United States
What we will love about you
- Experience in analytics products: digital analytics, marketing analytics, BI, experimentation, monitoring/observability, or data platforms.
- Familiarity with event instrumentation, identity/resolution, schema/taxonomy design, and data governance.
- Experience with AI‑powered analytics: natural language querying, summarization, recommendations, or agentic workflows, with strong trust/guardrail instincts.
- Integrations/platform experience (APIs, webhooks, warehouse/BI connectors, workflow tools like Jira/Asana/ServiceNow).
- Experience with regulated enterprise customers and privacy/security constraints.
In addition, we hope you will appreciate:
- Rest and relaxation: 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
- Comprehensive benefits: Private Medical Insurance, enhanced family leave and Step Back‑In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel‑to‑work reimbursement—supporting you and your family at every stage.
- Prepare for the future: Aviva workplace pension with employer contributions, helping you plan confidently for your long‑term financial wellbeing.
Siteimprove is an equal opportunity employer
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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