Field Sales Manager (London)

Company: Signature Career Management
Apply for the Field Sales Manager (London)
Location: Southall
Job Description:

Are you a commercially driven sales professional with experience in foodservice, retail, or wholesale? Want to join a dynamic, entrepreneurial FMCG business backed by the strength of a wider group?

This is your chance to play a key role in the growth of a fast-paced, people-focused food company with deep roots in ethnic food markets and exciting plans for national expansion.

About the Role:

We’re hiring a Field Sales Manager in London (West-London), focused on driving growth across the out-of-home (OOH) sector (HORECA/Wholesalers/Distributors) and alongside independent retailers (South-Asian specific), managing a team of 2.

What You’ll Do:

  • Key focus is managing a team of 2 within the region, supporting them on their development and improve team performance.
  • Map out the market in these regions and build long-term partnerships with key customers
  • Help shape the strategy for growing a vibrant, ever-evolving ethnic market with authenticity and insight
  • Play a lead role in launching NPD under household, trusted brands
  • Report to an experienced Senior Sales Leader with a strong track record in team development
  • Lead from the front in a high-impact regional role that’s crucial to the business’s continued success
  • Work for a business with huge market share in the ethnic food space.
  • Enjoy a culture of collaboration, internal progression, and bold innovation.

You’ll ideally have:

  • Experience in people management – your role will be predominately people manager alongside some account management of a key customer.
  • Energy, charisma and the ability to roll up your sleeves and get down into the nitty gritty of the South-Asian market
  • Experience managing customers in foodservice, wholesale, retail, or FMCG channels (OOH experience is a big plus)
  • Strong commercial acumen- a track record of owning and growing a P&L is a bonus!
  • Experience working with a diverse range of customer groups- from regional/national wholesalers to independent retailers and end-users
  • A growth mindset and an appetite for launching new products and categories
  • Excellent communication, influencing, and negotiation skills
  • Strong planning and organisation abilities- you’ll be managing multiple priorities across a regional territory
  • A full UK driving licence and willingness to travel regularly across West London

The Perks:

  • Competitive base salary + £8,500 car allowance
  • 25% bonus based on several performance metrics
  • Strategic ownership in a growth-focused role
  • Learning, coaching, and development culture
  • Support from a broader network of sales and marketing experts within a large parent group

To apply directly, please send a copy of your CV to joe@signaturecm.co.uk or alternatively, click ‘Apply’.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven’t been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.

Posted: April 2nd, 2026