Business Development Manager – Key Accounts (Foodservice & Catering)
South East England (Field-Based Territory Role)
£45,000 – £50,000 Basic + Company Car + Uncapped Commission
Full-Time | B2B Sales | Field Sales
About the Opportunity
We are recruiting for a high-performing Business Development Manager – Key Accounts to drive profitable growth within the Foodservice & Hospitality sector, specialising in the supply of catering equipment and commercial kitchen solutions.
This is a field-based role with a strong emphasis on new business development (70%), alongside key account growth (30%), targeting sectors including Healthcare, Education, Hospitality, and Group Purchasing Organisations (GPOs).
You’ll be selling a broad range of catering equipment, including light equipment, heavy equipment, front of house and back of house solutions, helping customers improve operational efficiency and service delivery.
Key Responsibilities
New Business Development
- Identify, target, and win new customers within Foodservice, Hospitality, Healthcare, and Education sectors
- Sell a full range of commercial catering equipment and kitchen solutions
- Build and manage a strong sales pipeline using CRM systems (Caterlyst / Salesforce)
- Generate leads via cold outreach, networking, social selling, and industry events
- Conduct market research and competitor analysis to identify growth opportunities
- Deliver a consultative sales approach, tailoring solutions to customer needs
Key Account Management
- Manage and grow a portfolio of existing key accounts (>£5k spend)
- Build relationships with Chefs, Buyers, Procurement Teams, F&B Managers, and Business Owners
- Implement structured account plans and 12-week development cycles
- Drive revenue growth through cross-selling and upselling across product categories
Commercial Performance
- Achieve and exceed sales revenue and gross profit (GP) targets
- Maintain accurate forecasting, reporting, and CRM updates
- Use data and insights to identify gaps and maximise opportunities
Key Skills & Experience
Essential
- Proven experience as a Business Development Manager / Field Sales Executive / Key Account Manager
- Strong background in B2B sales within Foodservice, Hospitality, or Catering Equipment
- Track record of winning new business and exceeding sales targets
- Experience selling into Healthcare and/or Education sectors
- Skilled in CRM systems (Salesforce, Caterlyst or similar)
- Excellent negotiation, presentation, and closing skills
- Strong commercial awareness and analytical ability
- Full UK driving licence
Desirable
- Experience selling catering equipment, kitchen solutions, or foodservice supplies
- Knowledge of NHS, TUCO, or public sector procurement frameworks
- Established industry contacts within Hospitality or Foodservice
What We’re Looking For
- A target-driven, high-energy sales professional with a strong new business focus
- Passion for the Foodservice & Hospitality industry
- Strong relationship-building and stakeholder management skills
- Highly organised with excellent territory planning ability
- Resilient, self-motivated, and commercially driven
- A consultative seller who can identify needs and close deals
Key Keywords (LinkedIn Optimised)
Business Development Manager, Catering Equipment Sales, Foodservice Sales, Hospitality Sales, Field Sales, Key Account Manager, B2B Sales, Commercial Kitchen Equipment, New Business, Account Management, Healthcare Sales, Education Sales, CRM, Salesforce, Caterlyst, Territory Sales, Pipeline Management, Gross Profit, Consultative Selling
Apply Now
If you’re a successful BDM within the Foodservice, Hospitality, or Catering Equipment sector, looking for a role offering strong earning potential, autonomy, and career progression, we want to hear from you.
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