GTM Marketing Director

The Go-to-Market Marketing Directoris responsible forstrategic positioning and integrated marketing campaignsthat support campaign launches and market entry. This role ensures alignment between marketing, product, commercial and ecommerce to deliver compelling messaging and demand generation.This strategic and leadership-driven role requires a strong understanding of market dynamics, customer needs, and the ability to bring teams together to execute high-impact marketing initiatives.

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

It encompasses:

Go-to- market planning

• Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creativeexecutionand channel/media strategy.

• Lead the creation,prioritisationand cascadeof the GTMrolling12 monthplan/calendaracross all business unitsincluding new propositionlaunches,website/Appfeature releases,service enhancements,market/categoryexpansionsand brandorientatedcampaignse.g. ESG

• Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies,toengage target audience

• Develop the creative briefs, including audience definition, needs,behavioursand relatable key messaging todrivedesired call to action

• Lead the briefing requirements ofcustomer and/ormarket analysis toidentifycustomer needs,behaviourandgrowth opportunities.

• Define clearlaunch plans, criticalpathandtimeline

• Lead the approval of allcampaignsin line with industry standards and regulations

• Work closely with product teams to ensure alignment between product development and marketing efforts.

• Define success criteria for launches and measurement framework to track impact.

Brand &Marketing Campaign leadership

• Ensure that the company’s brand is consistently represented in all go-to-market activities.

• Help define and refine the brand’s market positioning to drive competitive differentiation and increased market share.

• Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).

• Define clear brand/BU positioning, messaging, and value propositions that resonate with targetaudiences

• Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, anddrivebrand loyalty.

• Optimise campaign strategies based on performance analytics and market feedback to continually improve results.

Cross-Functionalengagement

• Collaborate withmarketing, ecommerce, commercial and product management teams to ensureall GTM plans are aligned onscope definition, timing,consistentmessagingand business case potential

• Cascade weekly updates on all GTM activities across the group, including SLT/ELT

• Facilitate prioritisationdiscussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.

Performance Measurement

• Define and track key growth metrics such asnew customer acquisitionand customer retention, customer acquisition cost (CPA), customer lifetime value (LTV)and active base movement.

• Regularly review and report on marketing campaign performance to key stakeholders,providing insights and recommendations for optimisation.

• Continuouslymonitorcompetitive landscape and market dynamics toidentifynew opportunities for growth.

Team Leadership & Development:

• Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment.Team of 11

• Mentor and develop team members, providing opportunities for growth and skill development.

• Ensure the team staysup-to-datewith industry best practices, tools, and technologies.

• 12+ years in marketing roles, with at least6years in a senior GTM or marketingdirectorpositions

• Proventrack recordofbuilding and executing GTM framework to support businesscustomergrowth and revenueimpact.

• Experience inhealth,technologyor retail

• Strong strategic thinking and analytical skills.

• Expertiseingrowthmarketing, demand generation, andchannel/media selection

• Creative eye for campaign content and messaging to drive desired call-to-action

• Excellent communication and stakeholder management abilities.

We believe great people deserve great support. xwzovoh That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.

Financial security & rewards

• Competitive contributory pension
• Occupational sick pay
• Long-service awards and refer-a-friend bonuses
• Professional registration fees covered (GPhC, NMC, CIPD and more)
• Cycle to Work and Green Car schemes (subject to eligibility)

Family-friendly

• Enhanced maternity and paternity pay
• Flexible hybrid working to help balance work and home life

Health & wellbeing

• Private healthcare insurance at discounted rates (Aviva)
• Employee Assistance Programme and in-house mental health support
• Access to discounted gym memberships via Blue Light Card and benefits schemes
• Regular health and wellbeing initiatives

Career growth

• Strong commitment to CPD, training and professional development

Time off & flexibility

• 25 days’ annual leave, increasing with service
• Buy and sell holiday scheme

Everyday perks & exclusive discounts

• Blue Light Card and employee discount platform
• Exclusive discounts at The Springs, Leeds
• 25% off health & beauty purchases
• 25% off Pharmacy2U Private Online Doctor services

Culture & community

• Regular social events throughout the year

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