Digital Marketing Manager

We’re hiring a commercially driven Senior Digital Marketing Manager to own and scale Skinnydip’s digital performance.

This is a high-impact role with full responsibility for budget, performance, and profitable growth across paid media, CRM, affiliates, and emerging channels.

You’ll play a key role in driving UK and international growth, working closely with Ecommerce, Creative and Brand teams to deliver campaigns that convert.

Key Responsibilities

Performance & Budget Ownership

• Own the digital marketing budget with clear accountability for revenue, ROAS, CAC and profitability
• Lead forecasting, pacing and performance reporting
• Identify opportunities to scale revenue while improving efficiency and contribution margin

Paid Media (Meta, TikTok & Google)

• Own strategy and execution across Meta, TikTok and Google (Search, Shopping & PMAX)
• Drive both demand generation (paid social) and demand capture (search & shopping)
• Continuously test creatives, audiences and formats to improve performance
• Brief and collaborate on high-performing content (UGC, creators, product-led, trend-driven)

CRM & Retention (Ometria)

• Own CRM strategy across email and SMS
• Build and optimise lifecycle journeys (welcome, browse abandon, post-purchase, winback)
• Drive LTV, repeat purchase rate and engagement through segmentation and personalisation
• Align CRM with trading calendar, launches and campaigns

Affiliate & Creator Marketing

• Own and grow the affiliate programme
• Identify and onboard new partners, creators and networks
• Optimise commission structures to drive incremental revenue
• Work closely with influencer/content teams to maximise performance

SEO (Organic Growth)

• Own SEO strategy with a focus on revenue-driving organic growth
• Identify keyword opportunities across products, categories and trends
• Optimise site structure, landing pages and on-site content
• Monitor rankings, technical performance and organic conversion

App Marketing

• Own app growth and performance strategy
• Optimise push notifications and engagement
• Plan app-exclusive campaigns and offers
• Track revenue, retention and customer behaviour

Analytics & Reporting

• Own tracking across Shopify and GA4
• Report on key KPIs: Revenue, ROAS, CAC, CR, AOV, LTV
• Analyse channel performance and attribution
• Turn data into clear, actionable insights

Cross-Functional Collaboration

• Partner with Ecommerce, Merchandising and Brand teams on campaigns and launches
• Align marketing activity with onsite merchandising and trading calendar
• Support international expansion, particularly US growth

About You

• 7+ years in digital or performance marketing, ideally ecommerce or DTC
• Strong hands-on experience across Meta, TikTok and Google Ads
• Proven track record managing and scaling paid media budgets
• Experience with CRM platforms (Ometria or similar)
• Solid understanding of SEO and organic growth
• Strong analytical skills (GA4, Shopify)
• Commercial mindset with a clear focus on profitability and growth

Nice to Have

• Experience scaling brands internationally (especially US)
• App marketing and retention experience
• Understanding of influencer/UGC-led performance marketing
• Familiarity with attribution and incrementality testing

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