Technical Sales & Business Development Bag-in-Box / UK & Ireland
Overview
Bag-in-Box® is a sustainable choice of packaging for many industries such as wine, juice, liquid eggs, dairy and also non-food applications such as motor oil and chemicals. Our Vitop® Original tap is the most commonly used for Bag-in-Box® wines and juices in the world for its exceptional and consistent quality – with a leak rate of less than 1 in 85 million since its launch.
We are seeking a results-driven, proactive, and highly skilled Technical Sales & Business Development Bag-in-Box to join our UK and Ireland team. This role combines strategic commercial leadership with hands-on operational execution.
You will be responsible for driving sustainable growth across the region by shaping our commercial strategy, developing robust projections and forecasts, and identifying long-term business opportunities. At the same time, you will be deeply involved in the day-to-day operational aspects of business development starting from nurturing customer relationships, managing projects, resolving issues, and ensuring that every initiative moves from concept to successful delivery.
A core part of your mission will be to support customers with end-to-end packaging solutions, including Bag-in-Box packaging, filling machines, corrugated boxes, industrialization, and so on. You will coordinate the full development cycle, acting as a project partner who ensures seamless execution from the initial brief through implementation and post-launch optimization.
The ideal candidate brings a strong sales background in the packaging sector, along with sharp analytical skills and a hands-on attitude. You communicate with impact, able to negotiate effectively, and are comfortable operating within a decentralized organization. You combine strategic thinking with the ability to roll up your sleeves, take ownership, and turn opportunities into tangible commercial results.
Key Responsibilities
- Manage customer development projects end-to-end, delivering complete packaging solutions that integrate filling machines, corrugated boxes, industrialisation, and Bag-in-Box systems.
- Grow the Bag-in-Box market share in the UK and Ireland by identifying new opportunities, generating leads, and supporting the preparation of bids, proposals, and technical-commercial offers.
- Lead development of New Markets in coordination with New Markets Development Team.
- Develop and maintain strong customer relationships, whether directly or through reseller partners, ensuring high levels of service, responsiveness, and long-term customer satisfaction
- Drive market prospecting efforts in collaboration with Marketing and R&D, identifying emerging needs and contributing to the development of new products, applications, and commercial initiatives.
- Lead customer negotiations and manage project coordination, including contract reviews, technical discussions, and the follow-up of deliverables, timelines, and key milestones.
- Work cross-functionally with R&D, Quality, Finance, Supply Chain, Marketing, and Operations to support innovation and ensure the successful implementation of customer projects.
- Participate in commercial activities such as customer visits, business reviews (including joint activities with the Corrugated division), industry events, and trade fairs.
- Monitor sales performance and customer feedback, providing regular reporting and identifying opportunities for continuous improvement.
- Support the UK & Ireland sales team with selected administrative and commercial tasks to ensure operational efficiency and a consistently high level of customer service
We are looking for someone who:
- Brings extensive sales development experience within the packaging industry.
- Project management experience
- Strong analytical skills, with the ability to translate strategies and objectives into actionable plans and effectively leverage systems and AI tools.
- Excellent communication skills: ability to send and receive information clearly and concisely.
- Superior presentation skills, both in development of compelling stories and in presenting them at all levels within customer and internal organization.
- Decisive, action-oriented, and able to manage deliverables effectively. Strong sense of ownership and flexibility when operational challenges occur.
- High attention to detail and proven ability to autonomously manage multiple priorities simultaneously.
- Understands and actively drives innovation, with strong awareness of sustainability and environmental considerations.
- Enjoys finding solutions to problems and has a hands-on mentality.
- Energy and drive to motivate positive change within the team.
Additional information:
- Extensive travel across UK and Ireland required. Also, some travels to Spain to engage with broader BIB Sales team are to be considered.
Smurfit Westrock is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, pregnancy, religion, national origin, ethnicity, citizenship, sexual orientation, age, marital status, disability, genetic information, status as a Vietnam Era, disabled veteran, special disabled veteran, Armed Forces Services Medal Veteran, recently separated or other protected veteran. Smurfit Westrock also complies with all applicable state, federal and local laws, regulations and ordinances prohibiting discrimination in places where Smurfit Westrock operates.
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