Integrated Copywriter
6 Months FTC role
The Role
We’re looking for an integrated copywriter who can bring clarity and consistency to how a brand shows up across every touchpoint. This is a more functional, all-round role — ideal for someone who’s as comfortable structuring website content and shaping shopper journeys as they are writing sharp, on-brand copy.
You’ll think beyond single outputs, understanding how messaging connects across web, retail and campaigns. Organised, detail-focused and strategically minded, you know how to make content work harder — guiding users, supporting conversion and strengthening the overall brand experience.
Responsibilities
- Write clear, consistent copy across multiple channels – social, web, e-commerce and shopper touchpoints.
- Structure and shape website & email content, with a strong understanding of user journeys and navigation.
- Translate brand and product messaging into accessible, easy-to-understand copy.
- As well as functional copywriting, craft copy with creative conceptual thinking in mind.
- Support campaign rollouts across multiple channels, ensuring consistency from concept to execution.
- Work closely with designers, UX and strategy teams to create seamless, joined-up experiences.
- Apply the brand’s tone of voice consistently across all outputs.
- Balance creative thinking with clarity and function — knowing when to push and when to simplify.
- Adapt copy for different formats and platforms, from product pages to in-store messaging.
- Fast, responsive and comfortable working to tight timelines.
What We’re Looking For
- Experience in integrated, digital or e-commerce copywriting.
- Strong understanding of web content and shopper behaviour.
- Clear, confident writing style with great attention to detail.
- Ability to think strategically as well as execute at pace.
- Comfortable working across multiple channels and formats.
- Collaborative mindset and experience working with cross-functional teams.
- Background in retail, lifestyle, fashion or beauty is a plus.
If you’re someone who can bring structure to content, clarity to messaging and consistency across every touchpoint, we’d love to hear from you.
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