As Member Engagement Officer at the Scottish Wholesale Association (SWA), you will be at the heart of enhancing member engagement, recruitment and retention, while elevating the overall value and experience of membership. Your key responsibilities will include strengthening relationships with existing members and promoting membership to new businesses, encouraging them to participate in SWA events, training programmes and other activities. Managing membership payments, and sponsorship initiatives, will also form key parts of your role. A core focus of your role will be to help develop content that serves our diverse membership base, including the collation and sharing of sector data and insight, direct and indirect opportunities for wholesaler and supplier introductions, networking, and identifying training needs to be addressed through our training academy. You will be responsible for maintaining and developing the CRM system to ensure accuracy and maximise penetration of SWA communications to all interested parties. Reporting to the Chief Executive, you will deliver against agreed priorities and financial targets, gathering valuable feedback from members, and identifying new ways to deliver enhanced value both to members and the wholesale sector as a whole. The ideal candidate will have a solid understanding of the wholesale marketplace, ideally from a background in wholesale or food and drink supplier businesses, particularly at the account management or customer relations level, or with experience in a member-focused organisation. Your expertise should include delivering member or client-centred communications and events, utilising two-way engagement channels effectively, achieving financial targets and building long-term relationships that add value. Experience with CRM systems and data analysis for trend identification is an advantage, but not essential. Strong written and oral communication skills, the ability to engage diverse audiences, and a collaborative, relationship-building approach will be key to your success in this role. Role Responsibilities Recruitment & Retention:~ Recruit new members and retain existing ones through engaging them in the benefits and value of SWA membership.
Member Relationship Management: Act as the primary contact for members, addressing queries and providing support. Develop and maintain strong relationships with current members to ensure their ongoing engagement with SWA activities. Conduct onboarding for new members to familiarise them with available resources.
Communication & Representation: Promote the association’s events, training programmes, and benefits to members. Represent members’ interests and feedback within the SWA.
Event & Programme Support: Assist in organising member-focused events, such as our Achievers Awards, networking opportunities, training workshops, and industry conference. Drive revenue, attendance and participation by engaging members directly.
Collaboration & Strategy: Work with other Scottish Wholesale Association team members to develop strategies for increased member engagement. Monitor and report on member participation and satisfaction.
Digital Engagement: Utilise digital tools like newsletters, social media, and email campaigns to keep members informed. Provide relevant content for the SWA socials and website. Research & Advocacy: Stay informed about issues impacting the food and drink wholesale industry in Scotland and communicate these insights to team members. Support SWA’s advocacy efforts by gathering input from members. Support communication and public affairs activity through awareness and signposting. Essential Skills Commercial Acumen: Ability to maximise revenue opportunities. Communication Skills: Excellent verbal and written communication to engage effectively with a diverse range of members. Relationship Building: Proven ability to build and maintain relationships. Organisational Skills: Strong multitasking abilities. Industry Knowledge: Understanding of the wholesale, retail, on trade and foodservice sector. Problem-Solving Skills: Able to address member concerns and find practical solutions. Desirable Skills Digital Proficiency: Experience of using CRM systems, social media, and other digital tools. Events: Experience of event coordination. Salary and Benefits The starting salary for this role is in the range of £34,000 – £38,000 per annum depending on experience, plus a tailored bonus scheme, and private health insurance. The role is home based, with regular travel around Scotland. Due to the location of many of our members, the Member Engagement Officer will need to have access to their own vehicle for business travel, with mileage expenses paid at the national rate. The successful candidate is also expected to attend monthly meetings at our Edinburgh office. The Scottish Wholesale Association is committed to equal employment opportunities regardless of age, sexual orientation, gender, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, genetic information, or parental status. We base all our employment decisions on merit, job requirements, and business needs….