Lead end-to-end global product launches for IoT products (e.g., wearables, smart home, audio, and accessories), including planning, timeline management, cross-functional execution, and post-launch performance tracking across multiple regions.
Develop and manage demand forecasts in collaboration with Sales, Finance, and Supply Chain teams to ensure optimal inventory levels and minimize stockouts or overstock, accounting for seasonality and ecosystem bundling.
Define and execute IoT portfolio strategy on a global scale, including product positioning, lifecycle analysis, and recommendations for portfolio enhancements and rationalization across interconnected device categories.
Drive product transition strategies to maximize revenue, reduce obsolescence costs, and ensure smooth cross-category migration and ecosystem stickiness across markets.
Pricing & Profitability Management:
Develop and implement global pricing strategies for IoT products that align with overall business goals, market dynamics, and regional variations in consumer adoption.
Conduct comprehensive pricing analysis including competitive benchmarking, elasticity studies, and value-based pricing approaches tailored to different IoT use cases and purchase scenarios.
Manage end-to-end margin accountability with a deep understanding of P&L structures, cost drivers, and pricing waterfalls to maximize profitability at the SKU, bundle, and ecosystem level.
Ensure pricing compliance across regions and channels, and recommend adjustments to sustain margin targets and competitive positioning in rapidly evolving IoT markets.
Integrated Sales & Marketing Strategy & Execution:
Develop and execute worldwide Go-To-Market (GTM) strategies in partnership with Sales and Channel teams to achieve revenue and market share objectives for IoT products, leveraging cross-device synergies.
Drive global demand generation through integrated campaigns adapted to local markets, combining digital and traditional marketing channels with a focus on use-case storytelling and ecosystem experiences.
Create and deploy effective sales enablement tools and manage channel partner relationships to improve sell-through and support market expansion, with a focus on both online and offline IoT retail channels.
Implement closed-loop performance tracking: monitor sales pipelines, campaign effectiveness, and brand health; analyze performance to identify risks and opportunities; and continuously optimize strategies and tactics across diverse IoT categories.
Who You Are
5–8 years of hands-on experience in Go-To-Market (GTM), product management, or product marketing, preferably within the IoT, smart device, consumer electronics, or related tech sectors.
Strong background in product launch execution and lifecycle management, with a proven ability to translate IoT features and ecosystem value into market-winning strategies.
Fluent in English; additional language skills are a plus.
Deep passion for IoT, smart living trends, and connectivity, with a keen understanding of diverse global consumer behaviors and cultural nuances.
Results-driven, analytically strong, and experienced in working within cross-functional and international environments.
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