About us...
Nestled on the Greenwich Peninsula, attached to the O2, InterContinental London - The O2 embraces a captivating backdrop of the River Thames and Canary Wharf. Our five-star hotel includes 493 bedrooms, a diverse dining selection, spa facilities, state-of-the-art conference and meeting rooms, including the UK's largest pillar-free ballroom.
A bit about what you will do...
The Head of Marketing sets and drives the marketing strategy, with a focus on creativity, innovation, and excellence, you will be implementing the hotel’s marketing strategy to align with the overall business objectives and achieve targeted results across all revenue streams.
- Develop and deliver a strategic Marketing & Communications plan for Rooms, F&B, Spa and M&E, aligned to the business calendar, with a strong focus on transient leisure in Summer and Winter.
- Activate a balanced mix of organic and paid marketing across always‑on, campaign‑led and ad hoc initiatives.
- Manage the approved marketing budget set by the Group Marketing & Communications Director, ensuring effective allocation across all segments.
- Lead, support and motivate the marketing team to collaboratively achieve annual KPIs across online, offline, third‑party and partnership channels.
- Track performance using a balanced scorecard of annual KPIs, ensuring monthly targets are consistently met.
- Manage commercial partnerships to ensure strong return on investment and alignment with business objectives.
- Oversee all in‑house and onsite communication channels, ensuring activity is scheduled and delivered in line with the annual marketing calendar.
- Work closely with the Quality and Brand Manager and IHG to ensure all marketing collateral complies with current brand standards.
- Drive digital engagement through email marketing, content management and social media, ensuring database growth, effective segmentation, up‑to‑date content and a consistent brand tone of voice.
More about you...
- Bachelor’s degree, higher education qualification or equivalent in marketing or a related field preferred.
- Marketing experience within hospitality, tourism or destination marketing.
- Meetings & events marketing experience desired.
- Strong leadership experience, able to motivate and drive a team within a fast environment.
- Strong commercial acumen - to be able to input and influence products, offers and analyse return on investment of paid marketing activities.
- Partnership experience desirable but not essential.
- Complete fluency and confidence in written and spoken English, and ability to write compelling and original copy.
- Organised, meticulous, reliable and strong attention to detail is essential.
- Ability to multi-task and keep‑up‑to‑date with progress of several projects at a time.
What’s in it for you…
Competitive salary
Holiday – 28 days holiday, enhanced after 5 years of service.
But there’s more...
- Free meals on duty.
- Parking available at a discounted rate.
- Discounted employee friends & family rates at Arora Hotels.
- Food and beverage discounts.
- Christmas gifts and employee parties.
- Introduce a friend scheme.
- Cycle 2 work scheme.
- UK attraction discounts @ Merlin Entertainments.
- Taste card.
- Life assurance scheme.
- Wage stream.
- Employee assistance programme.
- Arora star employee recognition.
- Long service recognition award.
Grow with us...
We are growing rapidly and with growth comes advancement opportunities. Being part of the Arora group there are exciting opportunities for career progression and development across our properties and brands.
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