Who are Croudace Homes? Croudace Homes is a family‑owned housebuilder with a proud heritage dating back to 1946. Operating across the Southeast of England from our regional offices in Caterham, Letchworth, and Theale, we’re committed to building high‑quality homes and careers. Our reputation is built on trust, attention to detail, and a passion for creating communities that stand the test of time.
Croudace is proud of our low staff turnover and long employee tenures, reflecting the positive experience of working at Croudace. Fostering a culture of open communication, respect and continuous growth, we listen to our people, celebrate contributions at every level, and provide meaningful development opportunities. With a strong focus on well‑being and work‑life balance, we create an environment where employees feel valued, motivated, and empowered to succeed.
Digital Marketing Executive
What you’ll be doing
As Digital Marketing Executive, your role will be to plan, execute, and optimise multi‑channel digital campaigns across paid search, social media, email, and display to drive traffic and generate high‑quality leads. You will manage and update the company website and development pages via CMS, implement SEO best practices, monitor performance, and improve visibility and user engagement.
You will collaborate on creating engaging, on‑brand content including emails, landing pages, digital brochures, videos, and social posts tailored to audience preferences and industry trends. Responsibility for social media channels includes consistent posting, community engagement, and growing brand presence across platforms such as Facebook, Instagram, LinkedIn, and TikTok. You will develop targeted email marketing campaigns, analyse performance using analytics tools and CRM data, and provide insights to continually improve results and reduce cost per lead. Working closely with the Marketing Coordinator and digital marketing agency, you will ensure all digital activity aligns with brand strategy, manage online reputation, and use competitor and market insights to maintain a competitive edge.
Skills & knowledge you’ll bring
- Proven experience (2+ years) in a digital marketing or similar role – ideally within property, construction, or a related industry.
- Professional qualification in Digital Marketing is highly advantageous.
- Strong understanding of SEO, PPC, social media advertising, and email marketing platforms.
- Experience using GA4, Google Ads, Meta Business Suite, and CRM systems.
- Excellent copywriting and content creation skills using Canva and/or Adobe Suite.
- Knowledge of WordPress or similar CMS platforms.
- Experience using video editing tools advantageous.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Works well in cross‑functional environments, collaborating to contribute to overall team outcome & collective success.
Experience Using Foleon Would Be Desirable But Not Essential.
Why join Croudace?
At Croudace Homes, we believe our people are our greatest asset and are committed to rewarding and supporting them. In return for your skills and dedication, you’ll receive a competitive package that includes:
- 26 days holiday, increasing with service, plus an additional day off to celebrate your birthday.
- Generous Pension Scheme with up to 10% employer contribution.
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