Performance Marketing Manager, North America & United Kingdom

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.

“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” – James Meincke https://www.linkedin.com/in/jamesmeincke/

Your objective is to create sales qualified opportunities by managing our paid channels:

• Create ads for search and paid social
• Define and monitor channel budgets
• Optimize every step of the conversion funnel (thanks to our experiment process)
• Follow up with BDRs to get qualitative insights on your actions

Within 1 month, you will:

• Experience a comprehensive onboarding that includes an insight to our teams, culture, and product
• Own budget and performance for all our core PPC channels in the US:
  • SEM: Google Ads, Bing AdsDirectories
  • PPC: Capterra, E-learning Industry
• Launch your first marketing experiments to scale lead generation while being ROI efficient

Within 3 months, you will:

• Take over budget and performance for paid social: LinkedIn / Facebook Ads
• Be accountable for the business opportunities in the US and their cost on paid channels
• Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
• Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads

Within 6 months, you will:

• Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaigns
• Follow up on business opportunities with Sales
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

Within 12 months, you will:

• Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
• Unlock new paid acquisition channels to scale demand generation in North America

The Skill Set

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)
• Minimum of 2 years with first‑hand online campaign management experience
• Data‑focus: you start with numbers. You’re driven by performance
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them
• Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast‑changing environment
• Written communication: your written communication is structured and crystal‑clear
• Command of marketing automation tools (Marketo) and Salesforce a plus
• Experience in B2B SaaS is a plus
• Enthusiasm for our working environment explained here: https://bit.ly/Convexity360L

What We Offer

• Compensation: Pay structure includes base salary, variable incentive pay, and company equity
• Benefits/Perks: Comprehensive health insurance starting your first day of employment RRSP contribution matching Generous parental leave Professional development opportunities through our own platform
• Balance: We offer unlimited days of annual PTO 5 days for sick leave …