Purpose of the Role
This is a unique opportunity to shape and scale the GB News brand at a pivotal moment of growth.
The Brand Marketing Manager will lead the development and delivery of high-impact, multi-channel campaigns, bringing the GB News brand to life across on-air, digital, social and third-party platforms.
Operating at the heart of a fast-paced, 24-hour news environment, this role will drive bold campaigns that grow awareness, deepen audience connection and support key business priorities, including membership growth and community engagement.
This is a hands-on role for a commercially minded and creatively driven marketer who thrives on ownership, moves at pace, and delivers campaigns end-to-end, producing work that cuts through. Please note this is an onsite role.
Key Responsibilities
- Develop and evolve the GB News brand positioning, ensuring consistency across all touchpoints.
- Lead and deliver integrated brand campaigns in collaboration with internal teams and external partners across on-air, digital, social, and paid channels.
- Plan and execute campaigns around major news moments, events, membership initiatives, product launches and key brand milestones.
- Brief and manage creative development with internal teams, ensuring high-quality and on-brand output.
- Set clear campaign objectives, KPIs and reporting frameworks, using insights to optimise performance.
- Ensure seamless execution across all channels, working closely with Performance and Acquisition Marketing to align brand and growth activity.
- Build and manage relationships with third-party distribution platforms to deliver marketing campaigns across inventory to maximise reach and visibility.
- Track and analyse brand performance metrics including awareness, engagement, audience growth and brand sentiment indicators, using insights to refine campaign strategy.
- Deliver campaigns on time and within budget, ensuring strong commercial return and measurable impact.
Qualifications & Experience
- 4+ years proven experience in brand, campaign or integrated marketing roles.
- Demonstrated success delivering end-to-end, multi-channel campaigns, ideally for media or consumer brands.
- Strong understanding of brand strategy, creative development and campaign execution.
- Experience working across broadcast, print, digital and social channels.
- Commercially minded, with the ability to deliver campaigns that drive measurable business impact.
- Strong stakeholder management skills and the ability to operate confidently in a fast-
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