Growth Marketing Manager

Growth Marketing Manager

London Bridge (Hybrid – 2 days onsite, Wednesday anchor day) £50,000 – £60,000

Overview

We’re partnered with a fast-growing, category‑challenging wellness brand in the supplements space, building strong momentum across both retail and direct‑to‑consumer.

With 50,000 active subscribers today and a target to reach 100,000 within the next 24 months, this is a key hire to help scale growth efficiently and sustainably.

This is a hands‑on Growth Marketing Manager role, ideal for someone who thrives in performance marketing, understands subscription models, and wants real ownership in a scaling business.

The Role

Reporting into the CMO, you’ll take ownership of performance marketing and customer acquisition, with a strong focus on driving subscriber growth and improving efficiency across paid channels.

This role is about building and scaling a high‑performing growth engine – not just driving traffic.

Key Responsibilities

• Performance Marketing & Acquisition:
  • Own and optimise paid channels:
    • Meta (core channel)
    • Google PPC
    • TikTok (growing focus)
  • Drive efficient customer acquisition (balancing CAC versus LTV)
  • Scale campaigns while maintaining strong ROI
• Agency Management:
  • Manage external agency partner (health & fitness specialist)
  • Hold accountability across:
    • Performance
    • Creative output
    • Budget efficiency
  • Act as the internal owner of results
• Growth & Optimisation:
  • Lead creative testing and experimentation
  • Optimise landing pages and conversion funnels
  • Continuously improve acquisition and subscription conversion rates
• Commercial Performance:
  • Own key metrics:
    • CAC
    • LTV
    • ROI
  • Manage performance within a £1M‑£5M budget range
  • Balance growth with profitability

What We’re Looking For

• 3-5 years’ experience in growth or performance marketing
• Strong hands‑on experience across Meta and Google (essential)
• Proven track record in PPC and paid social (in‑platform execution)
• Experience within D2C consumables (e.g. supplements, vitamins, skincare, food/drink)
• Exposure to subscription models and scaling recurring revenue
• Strong understanding of performance metrics (CAC, LTV, ROI, attribution)
• Experience managing agencies and driving accountabilityCommercial mindset with a focus on efficiency and growth

Nice to Have

• Experience in health, wellness, or fitness categories
• Background in subscription‑led brands (e.g. supplements, online pharmacies)
• Exposure to TikTok paid and emerging channels

Why Join?

• Clear progression path to Head of Growth
• High ownership and direct impact on a core business KPI (subscriber growth)
• Profitable, cashflow‑positive business with strong foundations
• Opportunity to scale a brand at a genuine inflection point
• Bonus linked to both individual and company performance
• Equity potential (post‑probation)

Process

• Initial CV review
• 1st stage interviewsFinal stage (face‑to‑face)

Hiring timeline: within 1 month

Final Word

If you’ve scaled growth in a D2C consumables brand and want to step into a role with real ownership, commercial impact, and progression – this is a standout opportunity. Please note that you must have D2C experience to apply.

Desired Skills and Experience

• PPC

We Are Aspire Ltd are a Disability Confident Committed employer

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