usecure is on a mission to lead the evolution of Human Risk Intelligence, helping businesses turn their people into their strongest defence against the next wave of cyber threats in the AI era.
Have you got the right qualifications and skills for this job Find out below, and hit apply to be considered.
Founded in the UK in 2016, we’re a fast-growing SaaS company now trusted by 15,000+ organisations worldwide. In 2025, we closed our Series A to accelerate product innovation and global expansion.
Since then, we’ve been named in GP Bullhound’s Top 10 Northern Tech Companies and recognised as a Leader on G2, reflecting the momentum behind our platform and our trajectory as a category leader.
If you want to join a growing tech company with real traction, global reach, and a clear mission, you’re in the right place.
- Big mission, real impact: help organisations tackle the biggest risk in cybersecurity, people.
- Serious momentum: strong product–market fit, rapid growth, and backing to keep building.
- Proven credibility: recognised for innovation, growth, and partner success.
- Built to scale: we move fast, ship improvements, and invest in doing things properly.
Your work will matter: small team energy with global reach, where you can make a genuine dent.
About the role
We’re hiring a hands‑on Demand Generation Manager to build and scale our demand engine, starting with direct client acquisition through a vendor‑led sales motion. The goal is to generate qualified meetings and a sales‑qualified pipeline from end customers.
Over time, you’ll also support demand generation efforts across our channel ecosystem (MSPs and distribution partners), partnering closely with our Channel Marketing function to improve partner‑sourced demand and upgrade motions.
This is an execution‑led role with room to shape strategy: you’ll own campaign planning and delivery, improve conversion across the funnel, and strengthen alignment with sales so lead quality and follow‑up are consistently strong.
What you’ll own
- Own direct demand programs end‑to‑end to generate high‑quality meetings and pipeline for our sales team.
- Plan, launch, and optimise full‑funnel campaigns across paid channels (paid search, paid social/LinkedIn) and integrated motions (webinars, content offers, review sites, events).
- Develop offers and messaging in partnership with product marketing and sales (e.g., compliance‑led propositions, vertical plays, demo motions).
- Improve conversion across the funnel
- Partner with sales to improve lead handoffs, consistency in follow‑ups, and lead‑quality feedback loops.
Channel demand support
- Work closely with Channel Marketing to support demand generation across MSPs and distribution partners.
- Contribute to joint campaigns and partner‑facing motions by sharing what’s working from direct (audiences, offers, landing page patterns, nurture sequences).
- Support marketing‑attributed upgrades/expansion within partner‑led segments through targeted lifecycle and enablement‑style campaigns.
Performance marketing & agency management
- Own the paid media motion with agency support where appropriate: briefing, prioritisation, QA, weekly optimisation direction, and performance reviews.
- Build a structured testing roadmap (targeting, creative, landing pages, offers) and ensure learnings are captured and reused.
- Improve efficiency over time through iteration, audience refinement, and conversion rate optimisation.
- Build and improve nurture journeys and re‑engagement programs to move leads to meetings and opportunities.
- Support expansion/upgrade motions through segmentation, triggered campaigns, and collaboration with product marketing, sales, and CS, especially as new product upgrades come to market.
Measurement, funnel reporting & alignment
- Improve funnel visibility and reporting hygiene (UTMs, naming conventions, dashboards, attribution fundamentals), partnering with ops/RevOps support as needed.
- Establish a consistent cadence with sales to review performance, pipeline health, and lead quality, ensuring marketing activity ties to revenue outcomes.
What success looks like
- Direct pipeline and meeting generation becomes more reliable and repeatable, with clear visibility into what’s driving results across channels.
- Lead quality improves, with stronger sales and marketing alignment on definitions, handoffs, and consistent feedback loops.
- Our channel team is better supported with scalable assets, proven playbooks, and lifecycle motions that help partners generate demand and drive upgrades across our global network.
- Strong foundations are in place to support upcoming product upgrades through coordinated, multi‑region demand generation and lifecycle programs.
Who you are
- Have proven experience owning B2B demand generation in a sales‑led motion (preferably SaaS).
- Can build repeatable direct pipeline programs while balancing ongoing support for partner/channel motions.
- Know how to run performance marketing with a strong focus on lead quality and conversion, not just lead volume.
- Work well cross‑functionally with sales, product marketing, content/design, and channel marketing.
- Can manage agencies/contractors effectively, while still being hands‑on enough to diagnose funnel issues and drive execution.
- Have experience marketing to IT leaders and/or regulated industries.
- Have worked in cybersecurity, compliance, or adjacent categories.
- Have supported partner‑led motions (MSPs/distributors) and understand how co‑marketing differs from direct. xwzovoh
Tools & systems (varies by stack)
- CRM/marketing automation (e.g., HubSpot/Salesforce equivalents)
What we offer
- Competitive salary + healthcare benefits + Pension
- Flexible working / fully remote + optional co‑working in Manchester city centre
- Generous holiday (28 days incl. bank holidays, rising after 1 year)
- Extra day off for your birthday
- Company socials, events and conference opportunities
- Supportive, collaborative team with visible commercial impact
- Fast-growing, remote‑first company and a chance to shape product GTM
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