Head of New Business Development

Company: Equity City
Apply for the Head of New Business Development
Location: Greater London
Job Description:

We are seeking a dynamic and results-driven Head of Business Development to lead our Consumer UK portfolio. This is a pivotal leadership role responsible for driving new business growth across Accident & Health and Personal Lines products. You will own the new business strategy, build and manage a high-quality pipeline, and lead conversion through close collaboration with cross-functional teams.

About the Role

This is a pivotal leadership role responsible for driving new business growth across Accident & Health and Personal Lines products.

Responsibilities

  • Develop and deliver the UK Consumer New Business plan, setting and achieving product-level targets.
  • Build, manage, and execute a robust pipeline across all Consumer verticals.
  • Ensure disciplined opportunity management, maintaining accurate records and progression in HubSpot.
  • Monitor submissions and proactively manage opportunities through the full sales lifecycle.
  • Collaborate with Underwriting, Legal, Compliance, Marketing, Digital, and Account Management teams to ensure timely, high-quality responses.
  • Track, analyse, and improve conversion rates and sales KPIs, taking corrective action as needed.
  • Work closely with Marketing to ensure impactful sales collateral supports growth.
  • Partner with Account Managers to identify and develop cross-sell and up-sell opportunities.
  • Support digital growth targets and optimise digital distribution in partnership with the Digital team.
  • Leverage relationships across the wider portfolio to identify joint opportunities.
  • Act as a central point of coordination for Consumer New Business activity, fostering strong collaboration.
  • Build credibility and influence with senior stakeholders through data-driven insights and clear communication.
  • Champion a proactive, accountable, and customer-focused sales culture.

Qualifications

  • Extensive sales experience, ideally within Consumer Accident & Health and Personal Lines insurance.
  • Proven track record of delivering new business growth against challenging targets.
  • Demonstrated expertise in pipeline management, CRM usage, and KPI-driven sales management.
  • Ability to operate effectively in a complex, matrixed organisation with multiple stakeholders.
  • Strong commercial acumen, balancing growth, profitability, and risk.
  • Highly proactive, results-driven, and self-motivated.
  • Effective collaborator across underwriting, legal, compliance, marketing, digital, and distribution teams.
  • Analytical mindset with a focus on data, insight, and continuous improvement.
  • Clear, confident communicator with strong influencing skills.
  • Operates with integrity and professionalism, fully aligned with values and culture.

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Posted: April 4th, 2026