Helping others improve and turn their lives around theres no better feeling. Its what we do for thousands of people at more than 150 sites across the UK. Be a part of it.
Cygnet have a fantastic opportunity for a Commercial Director within the Social Care Division.
Joining our team on a full time, 40-hour per week basis, this role requires national travel in support of the business needs.
Cygnet was established in 1988. Since then we have developed a wide range of social care services for adults with autism, learning disabilities and those requiring elderly care within the UK. We have built a reputation for delivering pioneering services and outstanding outcomes for the individuals in our care.
Main duties of the job
The Social Care Commercial Director is responsible for driving revenue growth and meeting divisional targets, further developing our social care footprint, and strengthening the commercial performance of the social care division. The role provides strategic leadership across business development, sales, pricing, marketing, and acquisition integration, while ensuring commercial excellence and sustainable profitability.
This position leads a high-performing team of Business Relationship Managers and Referral Managers, fostering a culture of accountability, innovation, and continuous improvement.
About us
Cygnet has developed a wide range of health and social care services for young people and adults with mental health needs, acquired brain injuries, eating disorders, autism, and learning disabilities within the UK. Our expert and highly dedicated team consistently makes a positive difference in the lives of others through user-focused care and rehabilitation. We maintain a good relationship with our quality regulators and undergo regular inspections, with 84% of our services rated Good or Outstanding.
Our purpose is to make a positive difference in the lives of the individuals we care for, their loved ones, and all those who work with us. Our vision is to provide high-quality, sustainable specialist services that ensures service users and residents feel safe and supported, staff are proud of, commissioners and service users select, and stakeholders trust. Our mission is to work together in a positive culture of openness, honesty, and inclusivity, where we deliver safe, compassionate, quality care for our service users and staff and enjoy a fulfilling, rewarding environment in which to work. Through our values of Integrity, Trust, Empowerment, Respect, and Care we take pride in the services we offer and the outcomes we enable individuals in our care to achieve.
Key Responsibilities
- Deliver revenue, occupancy, and profitability targets for the social care division.
- Identify and evaluate new market opportunities, partnerships, and growth channels to increase occupancy and commercial performance.
- Develop business cases and investment memorandums for growth initiatives, ensuring alignment with organisational strategy.
- Lead commercial due diligence, market analysis, and integration planning for M&A activity.
- Oversee all growth programmes, including acquisitions, organic developments, and service re-provisioning.
Leadership & Stakeholder Engagement
- Lead, develop, and inspire the Business Relationship and Referral Management teams to deliver exceptional performance.
- Strengthen external partnerships and drive high-quality stakeholder engagement across commissioners, funders, and strategic partners.
- Collaborate closely with Marketing to develop and implement a robust social care marketing strategy that enhances brand visibility and supports commercial goals.
- Deliver pricing strategies to ensure targets are met, and services remain sustainable, while ensuring market competitiveness.
- Oversee contract negotiations, and effective risk management.
- Support the Pricing Team with annual fee increases and proactive fee reviews, delivering targeted pricing uplifts.
- Work closely with Operational Directors to monitor P&L performance, ensuring cost-effective service delivery whilst sustaining quality.
- Monitor and report on commercial KPIs, adjusting strategies as required to meet targets.
- Provide oversight of supported living SLAs and leases, including relationship management, dispute resolution, and renewals, ensuring contractual and financial optimisation.
Why Cygnet?
- Competitive Salary: Dependent on experience
- Bonus scheme: 35% – 50% of salary based on individual KPIs
- An opening to undertake further learning with our excellent apprenticeship scheme
- Expert supervision & support
- Free Health Cash plan
- 24 hours free GP support line
- Free life assurance cover
- Free eye tests
- Car lease discounts
- Discounted gym membership
- Free mortgage broker and Insurance cover
- Employee NHS – discount savings & Cycle to Work scheme
- Smart Health Toolkit- Providing you with Fitness Programmes, Nutrition consultation and Health checks
Ready to make a positive change?
Click the button to apply
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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