Develops and delivers a comprehensive strategy for the business. He/She provides clear leadership in the marketing of media assets through promotions, events, campaigns, partnerships and branding to monetise media assets, while constantly adopting new and innovative marketing methods.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.
Work hand in hand with Head of Sales in go-to-market initiatives.
Conduct research on market trends, potential partners, and new opportunities to enhance sales and event performance
He/She is expected to drive marketing, communications and public relations efforts.
He/She leverages analytics to identify suitable channels for targeted customers, evaluate marketing activities and the return on investment (ROI). He/She fosters relationships with key strategic partners and achieves marketing objectives within designated budgets. Manage marketing expenses against allocated budgets.
He/She is a strong leader, who possesses effective communication skills and is able to develop a highly competent team. He/She is also customer-centric with a strong sense of business acumen.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related discipline.
- Minimum 6-8 years of experience in media marketing or related fields.
- Good track record in managing small team.
- Strong background in brand management, public relations and integrated marketing communications.
- Excellent communication and presentation skills, with the ability to collaborate effectively across Product and Sales teams. xwzovoh
- Preferably bilingual (English and Chinese).
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