Refined Networks offers the technology, logistics and ecommerce expertise to enable brands to launch and scale on the world’s biggest online marketplaces.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Since 2021, we’ve partnered with 100+ brands to launch on leading online platforms like Nordstrom, Macy’s, John Lewis, Next and Zalando. Our global 3PLs also provide direct-to-consumer and wholesale fulfilment capabilities, offering a holistic cross-border solution for improved customer experiences and reduced operational costs.
Headquartered in London with a global team, we have grown rapidly in the past 12 months, and we’re now looking for a Demand Generation Manager to build and scale a high‑performing, data‑driven demand engine.
About the role
Our new Demand Generation Manager will own strategy and hands‑on execution, with a strong focus on LinkedIn and CRM‑driven campaigns, working closely with our Head of Marketing and Business Development team.
- Develop and own the demand generation strategy aligned to revenue targets and commercial priorities
- Define target segments (by brand size, geography, category, marketplace and service line) and build audience plans for each
- Help refine ICPs and buying committees and translate them into actionable targeting
Campaigns & channels
- Own LinkedIn (paid and organic) as a key demand channel: audience builds, creatives, testing, and optimisation
- Design and execute integrated campaigns across LinkedIn, email, website and paid media to drive MQLs and opportunities
- Plan and run campaigns around key moments: new regions and platforms, peak trading periods, new services or product features
- Partner with Business Development and Content Marketing on webinar and event promotion, from audience build to post‑event nurture
- Identify and prioritise relevant awards, panels and speaking opportunities
- Build and optimise conversion journeys from first touch to opportunity: forms, landing pages, nurture sequences and follow‑up plays
- Define and maintain clear lead stages and handover processes with Business Development
- Use our CRM and marketing tools to manage segmentation, scoring, workflows and nurture programmes
- Monitor funnel performance and implement experiments to improve conversion at each stage
- Work hand‑in‑hand with the Business Development team to ensure lead quality, feedback loops and fast follow‑up
- Collaborate on campaign‑specific messaging, outreach angles and sales materials for priority segments/accounts
- Provide Business Development with clear visibility on what’s running, who to follow up, and how
- Own channel and campaign reporting: track performance, create dashboards, and communicate insights and recommendations
- Run structured experiments (creative, audience, offer, format) and scale what works
- Use data and feedback to continuously refine the demand strategy and roadmap
- 4-6+ years in B2B marketing with 3+ years in demand generation / growth / performance marketing
- Hands‑on experience with CRM and marketing automation platforms (HubSpot experience is a plus)
- Proven track record of running integrated marketing programmes that drive qualified pipeline
- Exposure xwzovoh to ABM programmes targeting specific strategic accounts
- Strong analytical and data‑driven mindset: comfortable setting targets, building reports and making decisions from numbers
- Excellent project management: you can balance strategic thinking with hands‑on execution to juggle multiple campaigns and get things done quickly and pragmatically
- Strong collaboration and stakeholder management skills: you’re comfortable working closely with a senior Business Development team and external partners
- Experience in SaaS, logistics, ecommerce, marketplaces, or selling to brand/retail audiences is an advantage
What you’ll get
- The chance to build and shape the demand engine for a growing global business
- Close collaboration with Marketing and Business Development leadership to see your work directly impact revenue
- Exposure to some of the most interesting fashion & lifestyle brands scaling internationally
- A culture that values ownership, experimentation and continuous improvement
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