Store Manager

An exciting opportunity has arisen for an experienced and commercially driven Store Manager to lead a high-profile flagship boutique in Central London. This role requires a strong leader with a passion for luxury retail, exceptional client experience, and the ability to drive both people and performance in a refined, design-led environment.

You will take full ownership of the store’s commercial success, team development, and client engagement strategy, acting as a brand ambassador and ensuring the highest standards across all touchpoints.

Key Responsibilities

• Take full accountability for delivering and exceeding store sales targets, KPIs, and profitability
• Analyse weekly and monthly performance, identifying opportunities to drive ATV, UPT, conversion, and client retention
• Implement strategic action plans to optimise trading, footfall conversion, and team productivity
• Monitor competitor activity and local market trends to ensure the store remains commercially competitive

Client Experience & CRM

• Lead by example on the shop floor, delivering an elevated and personalised client experience at all times
• Build and maintain a strong personal client book, nurturing long‑term relationships with VIC and VIP clients
• Drive a culture of proactive clienteling, including outreach, appointment setting, and post‑purchase follow‑up
• Host in‑store appointments, styling sessions, and exclusive client events to strengthen loyalty and engagement
• Recruit, train, and develop a high‑performing team, fostering a collaborative and service‑led culture
• Conduct regular 1:1s, PDPs, and performance reviews, ensuring clear development pathways for all team members
• Lead daily briefs and weekly meetings focused on commercial priorities, product knowledge, and service excellence
• Actively coach the team on the shop floor, providing real‑time feedback to enhance performance and confidence

Operations & Store Management

• Ensure smooth day‑to‑day operations, including rota planning, payroll, stock management, and compliance
• Oversee stock control, deliveries, replenishment, and inventory accuracy to support commercial performance
• Maintain exceptional visual merchandising standards in line with brand guidelines
• Ensure all operational processes are executed with precision, including cash handling, reporting, and H&S

Brand Representation

• Act as a true brand ambassador, embodying the brand’s aesthetic, values, and approach to modern luxury
• Maintain impeccable personal presentation and ensure the team reflects the same standards
• Create a welcoming and aspirational in‑store environment that aligns with the brand’s identity

About You

• Proven experience as a Store Manager or strong Assistant Manager within premium or luxury retail
• Highly commercial with a strong understanding of KPIs and how to influence them through team and service
• Passionate about clienteling, with a track record of building and developing a loyal client base
• A natural leader who thrives on developing people and creating high‑performing teams
• Hands‑on, proactive, and confident operating in a fast‑paced flagship environment
• Strong organisational and operational management skills
• A genuine interest in fashion, styling, and delivering a refined customer journey

What’s on Offer

• Competitive salary with performance‑related incentives
• Opportunity to lead a key flagship location with high visibility
• A people‑focused culture with genuine opportunities for progression
• Access to product and seasonal incentives

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