Brand Marketing Manager

Brand Marketing Manager

We are looking for a Brand Marketing Manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Our client is an award‑winning, independent events business, curating cutting‑edge, leading B2B conferences for a truly global audience.

Hybrid role.

Responsibilities

• Generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
• Develop and implement marketing campaigns for a number of live events.
• Investigate, test and roll out ideas for building community, engaging with prospects and cross‑promoting products to target audiences.
• Act as driver of change in the team, forging a brand‑led marketing strategy.
• Stay up‑to‑date with the latest digital technologies and marketing trends.
• Communicate creatively, expressing messages effectively.
• Lead by example within the marketing team, demonstrating success through campaigns, ideas and positive attitude.

Qualifications

• BSc/BA/MS degree essential – outstanding academic background required.
• Proven experience as a Marketing Manager, Senior Marketing Executive or similar role ideally within B2B events.
• Proven experience as a Brand Manager is desirable.
• Thorough understanding of marketing techniques, data analysis and statistics methods.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM, marketing automation).
• Results driven with proven leadership skills.
• Excellent understanding of the full marketing mix; highly creative with the ability to think out of the box.
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.

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