About Mosaic
Mosaic is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK. We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network and our commitment to driving exceptional results for our clients.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
About The Role
The Senior Account Manager/Senior Campaign Manager is a pivotal role within the Mosaic team, responsible for driving the successful delivery of complex, integrated marketing campaigns and fostering strong, strategic client relationships. This role elevates beyond day‑to‑day management, requiring you to act as a trusted advisor to clients, provide insightful strategic contributions and begin to lead and mentor junior members of the team. You will take ownership of significant workstreams, ensuring they are delivered flawlessly while actively identifying opportunities for client growth and operational improvement.
Key Responsibilities
Client Management
- Build and nurture strong client relationships, acting as the day‑to‑day point of contact and strategic advisor.
- Develop a comprehensive understanding of the client’s business, challenges and market landscape to provide proactive and insightful strategic recommendations.
- Run client meetings, present campaign ideas, plans and performance, and guide discussions to productive outcomes.
- Lead creative projects, ensuring smooth and successful delivery from briefing, ideation, execution to campaign activation and measurement.
- Communicate effectively with clients, keeping them informed and proactively identifying and resolving challenges.
Integrated Campaign Management & Delivery
- Take full ownership of the end‑to‑end management of large‑scale or multi‑channel complex campaigns, from strategic brief to final delivery of assets, in‑campaign performance, optimisation and analysis.
- Develop and manage detailed project plans, proactively identifying and mitigating risks to ensure seamless execution across all channels.
- Ensure all campaign outputs are of the highest quality, strategically potent and aligned with brand standards and performance in mind.
Strategic Thinking
- Think critically and analytically about client needs, business objectives and marketing challenges.
- Champion creative solutions within the broader market landscape, identifying opportunities and potential risks.
- Develop effective strategies, translate complex information into actionable plans, communicate vision, adapt to changing circumstances and maintain creative integrity.
- Comfortably discuss audience segmentation and targeting strategies with planners and clients.
AI/WPP Open Integration
- Champion the use of AI tools and drive integration of WPP Open, proactively identifying and leveraging its capabilities to enhance campaign strategy, execution, performance and effectiveness.
- Contribute to a dynamic and agile team environment that embraces technological advancements and cross‑network collaboration to drive maximum impact.
Skills & Experience
- Proven experience in account management or project management within a creative agency, with a proven track record of managing large, multi‑channel, integrated campaigns.
- Channel experience – successfully delivering creative through email, CRM, social, digital, radio, press – demonstrating best practice at each touchpoint.
- Demonstrable success in building and nurturing strong client relationships.
- Excellent communication, presentation and interpersonal skills.
- Solid strategic thinking, with the ability to translate client objectives into impactful briefs and campaign plans.
- Effective project management skills, including budget planning, timekeeping and teamwork with a media performance team.
- Strong commercial acumen and an understanding of agency financials and profitability.
- A proactive, solution‑oriented and independent approach to problem‑solving.
Key Attributes
- Ambitious – driven to deliver excellence through fully integrated campaigns across multiple channels.
- Independent – resourceful and confident, able to manage challenges and take ownership of outcomes in a fast‑paced environment.
- Partnership – effective collaborator with strong motivation, supporting team members and fostering a positive work environment aligned with our agency culture.
- Positivity – enthusiastic and resilient, inspiring confidence with clients and peers.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Mosaic, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
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