At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team’ we are stronger together’, ‘Responsibility’ we take ownership’, ‘Passion’ we believe in what we do’ and ‘Integrity’ we do the right thing. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!
Role Overview
You’ll lead from the front — motivating teams, influencing performance, and supporting store operations to deliver strong commercial results.
You will inspire colleagues to excel, uphold high operational and visual standards, and contribute to ambitious sales targets and an outstanding customer experience.
Key Responsibilities
- Support store leadership with day to day operations to achieve sales targets and key KPIs.
- Lead and guide colleagues on the shop floor, allocating tasks, supporting service delivery, and upholding JD standards.
- Assist with coaching and development, providing real time feedback and reinforcing expectations set by store management.
- Maintain high presentation and operational standards, including product availability, pricing accuracy, visual displays, and store safety.
- Deliver key operational duties such as cash handling support, till checks, delivery processing, stock audits, and opening/closing routines — escalating issues as appropriate.
Skills & Experience Required
- Previous experience in a retail management or supervisory position, demonstrating readiness for a leadership role.
- Strong leadership skills with the ability to guide, motivate, and develop colleagues.
- Confidence in analysing KPIs and sales data to support commercial decision making and shift planning.
- Excellent communication and interpersonal skills, ensuring professional interactions with customers and colleagues.
- Proven success driving sales performance and contributing to KPI achievement within a retail environment.
Desirable Attributes
- Passion for retail, sport, fashion, and representing the JD brand.
- Proactive, solutions driven leadership approach.
- Hands on attitude with a commitment to leading by example.
- Resilient, adaptable, and able to remain composed under pressure.
- Customer centric mindset with a strong focus on delivering the premium JD experience.
What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
About JD Group
Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets. Listed on the London Stock Exchange since 1996 and a proud member of the FTSE100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and possibility. Our vision is to become the world’s most trusted and dynamic omni-channel retailer in the sports and outdoor industry. We welcome individuals from all backgrounds to join us in shaping this future. If you’re passionate about contributing to an inclusive, people‑first, and customer‑centric organisation and are motivated by continuous growth and operational excellence, we’d love to hear from you.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don’t hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time #GO
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