CRM Manager

Responsibilities

• Manage the daily implementation and execution of our CRM channels and strategy; Email, SMS, App/Loyalty.
• Plan and schedule campaigns to align with our product launch calendar and wider marketing KPIs and strategy.
• Build and refine existing workflows & automations to maximise conversion and engagement.
• A/B testing and optimisation of subject lines, content, send times, and segmentation.
• Managing deliverability, list hygiene, and compliance (GDPR/PECR).
• Liaising and collaborating with the Digital and merchandising teams to guide and plan the CRM strategy and sending schedules.
• Manage and maximise relationships with third‑party apps and software providers that fall under the CRM Manager’s responsibility.
• Identify and keep up to date with key trends and emerging technologies to excel the brand’s CRM and overall Email Marketing performance.
• Be involved in the management of our internal reporting and other Business Intelligence tools to build customer profiling that feeds into overall CRM strategy.
• Reporting and analysis of CRM and Email/SMS Marketing activity and performance to the wider Digital team and other senior brand stakeholders.

What you’ll need

• Great attention to detail and be extremely well organised.
• Be data‑driven with a creative flair.
• Have the ability to work in a fast‑paced environment and deliver against tight and short deadlines.
• Have self‑confidence and the ability to influence.
• Knowledge of the brand, customer base and tone of voice.
• Able to commute to our Manchester studio full‑time.

Your experience

• Previous CRM experience.
• Proven experience in DTC Email & SMS Marketing within the fashion industry.
• Ometria or Klaviyo experience preferred.
• HTML knowledge is ideal.

Benefits

• Enhanced annual leave with length of service.
• 25 days holiday per year.
• Annual Leave Purchase Scheme.
• Wellbeing Day.
• Company bonus scheme.
• Staff discount.
• £1,000 annual company gift card.
• Pension scheme.
• Private medical insurance.
• On‑site gym and personal trainers.

Working Pattern

4 days in office – 1 day WFH.

Location

Unit 1 Northgate Close, Horwich, Bolton, BL6 6PQ

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