CRO Manager (In a leading digital agency)
Team: Data
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below. Reports to: Head of Data Location: Leeds Type: Full-time, hybrid / flexible working Salary: £30,000 to £45,000 DOA
About the Role
We’re looking for a CRO Manager to join the Data team in a leading digital agency and lead experimentation strategies that drive measurable improvements for our clients’ websites and apps.
Working closely with Digital Analysts and cross-functional teams, you’ll design and deliver data-driven optimisation strategies based on detailed analysis and post-test insights. Your work will focus on improving conversion rates through structured testing, statistical analysis and continuous experimentation.
This role requires a systematic and analytical mindset, using industry-leading tools to develop and execute A/B testing strategies. You’ll collaborate with data specialists, experience design teams and client stakeholders to maximise performance and deliver meaningful results.
Key Responsibilities
- Conversion Optimisation: Improve and optimise client conversions through data-driven ideation, execution, reporting and analysis.
- Experimentation & Testing: Run A/B tests and experimentation programmes, developing hypotheses and recommendations for website improvements; use qualitative and quantitative research to inform testing strategies.
- Quality Assurance: QA test implementations before client previews to ensure accuracy and alignment with hypotheses.
- Reporting & Insights: Report results, findings and learnings to stakeholders and marketing managers; provide actionable insights and recommendations to support client KPIs and performance targets.
- Continuous Optimisation: Deliver ongoing recommendations to improve user experience and website performance through continuous testing.
- Cross-Team Collaboration: Work closely with other marketing teams (e.g. SEO and PPC) to align optimisation strategies with wider marketing activity.
- Stakeholder & Client Engagement: Present testing performance and strategy in internal meetings; participate in client calls, meetings and presentations; deliver pre-campaign, mid-campaign and post-campaign analysis.
- Additional Duties: Support wider business needs where required, including training and additional tasks assigned by your manager. xwzovoh
Knowledge, Technology & Qualifications
- Degree in a relevant field or equivalent experience (e.g. Mathematics, Science, Research, Statistics, Marketing, Advertising)
- Experience designing and executing A/B testing and experimentation programmes
- Familiarity with testing platforms such as Optimizely, VWO, Webtrends
- Experience with analytics platforms such as Google Analytics
- Basic knowledge of HTML, CSS and JavaScript is beneficial
Skills & Competencies
- Ability to use analytics, customer experience data and research insights to drive experimentation strategies and conversion improvements
- Ability to quality assure CRO campaigns and ensure high standards and timely delivery
- Strong written and verbal communication skills with the ability to clearly present ideas and insights
Personal Attributes
- Proactively challenges the status quo to drive improvement
- Collaborates effectively across teams to achieve shared success
- Open to new ways of working, ideas and perspectives
- Curious and proactive in learning new skills and industry developments
Benefits
- 25 days holiday (+bh) increasing yearly to 30
- Birthday off
- Flexible working
- Life assurance and salary sacrifice pension
- Birthday off
- Volunteering and wellbeing portal, perkbox discounts
Got what it takes to own this fantastic role?
Apply now!
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