Growth Marketing Manager – (IFA / Intermediary)

Company: Propel
Apply for the Growth Marketing Manager – (IFA / Intermediary)
Location: Birmingham
Job Description:

Growth Marketing Manager – (IFA / Intermediary)Growth Marketing Manager – (IFA / Intermediary)

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Growth Marketing Manager – Intermediary Channel

We’re hiring on behalf of a well-established financial services business that’s scaling its intermediary channel and looking for a commercially-minded Growth Marketer to take the reins on acquisition through financial advisers and platforms.

This isn’t a consumer marketing role.

This is about driving growth through IFA relationships, adviser platforms, and partnerships using smart, data-led marketing.

They need someone who’s: Spent time in financial services with experience marketing to IFAs, wealth platforms, or asset managers.

The role:

You’ll be responsible for planning, delivering, and optimising campaigns that support adviser engagement and increase AUM across multiple products and platforms.

Key parts of the job:

  • Owning and optimising paid, email, social, and partnership channels
  • Running A/B tests and experiments to refine what works
  • Working with platforms and third parties on joint campaigns
  • Aligning closely with the sales and product teams to support conversion
  • Using tools like Financial Clarity to sharpen targeting and segmentation
  • Managing performance, budget, and channel strategy end-to-end

Who we’re looking for:

  • Someone who’s worked in B2B financial services marketing with exposure to the IFA or wealth adviser market
  • Hands-on across key digital channels, not just strategy
  • Commercially switched-on able to link activity to leads, income, and AUM
  • A natural collaborator, comfortable working across product, sales, and external partners
  • Comfortable in a regulated environment, and able to balance creativity with compliance

Why it’s a great role:

You’ll be joining a modern, well-resourced marketing function where performance matters and you’ll be trusted to make decisions, test ideas, and own results.

This is a chance to lead growth for one of the business’s most important channels.

Want to find out more? Apply directly. xwzovoh

#ifa #intermediarymarketing #growthmarketing #b2bmarketing #financialservices #marketingjobs

Seniority level

  • Seniority levelMid-Senior level

Employment type

  • Employment typeFull-time

Job function

  • Job functionMarketing
  • IndustriesInsurance

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Posted: April 5th, 2026