London, England, United Kingdom · Marketing & Communications
About the team
SumUp is building a full-featured personal account for consumers across Europe, making it easy to spend globally, manage money, and get rewarded for everyday spending.
This is the first dedicated CRM hire for the Consumer team – a rare opportunity to build lifecycle strategy from scratch and own how we communicate with customers across every stage of their journey, from first install through to long-term habit.
High ownership, high impact, with real scope to shape how SumUp Pay talks to its customers for years to come.
What you’ll do
Own lifecycle journeys across push, email, in-app modals, and banners, with a relentless focus on the moments that drive growth: KYC completion, card activation, first transaction, feature adoption, re‑engagement
Form hypotheses, run experiments, interpret results, and move fast, this is not a set‑and‑forget role
Monitor product usage data to identify friction points and translate them into CRM interventions or product improvement recommendations
Define and manage user segments, run A/B tests, and continuously iterate on activation, engagement, and retention across six European markets
Own Iterable end‑to‑end – data mappings, event taxonomy, user profile schemas, working closely with backend engineers to keep the data clean and the platform healthy
Partner with the GTM team to align messaging, timing, and targeting with broader SumUp growth initiatives
You’ll be great for this role if you…
Have hands‑on ownership experience across multi‑channel lifecycle campaigns in a high‑growth consumer product, fintech or neobank experience a strong plus
Think in funnels, cohorts, and activation rates, not just open rates and click‑throughs
Are comfortable with event‑driven architecture and understand how real‑time triggers power effective customer journeys
Can work confidently across technical and non‑technical stakeholders, translating platform logic into clear campaign strategy and back again
Have built from scratch before – you’re energised by the absence of a playbook, not slowed down by it
Are hands‑on enough to unblock yourself: you can read event schemas, navigate a data model, and work alongside engineers as a peer
Why you should join SumUp
Opportunity to work with a truly global, multicultural team from our central Covent Garden location, wrapped in historic charm and modern flair. This involves an office‑first setup.
Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone’s perspectives are respected and embraced.
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